Extensive stock holding for next day delivery.


Additionally, along with announcing the new


facility, the company announced a major recruitment campaign. “Tirty percent, with a target to be at forty to forty-five percent next year,” Smith added, regarding personnel growth at the new facility—no doubt, a large portion of this growth consisting of engineers.


NO SIGNS OF SLOWING While some UK companies that do business internationally have been cautious as the “Brexit” debate caused uncertainty over access to the global marketplace, Modulift’s investment in the Dorset plant reflects their optimism about the future. In fact, when asked if concerns about “Brexit” (still


unresolved at that time) had resulted in any questions about initiating the project, Spivey maintained that it hadn’t. “We have a strong global market through our strong brand presence,” she assured, adding that the organization is committed to the region and the community’s talent pool—with a majority of their planned personnel growth to be sourced locally. “Te immediate and surrounding region is underrated as a hub for industry, engineering, and


manufacturing,” she pointed out. “We’re proud of our roots in Poole and have proven that we can assemble a team here that can sustain consistent growth and compete globally with anyone in our marketplace.” Smith agreed, “Te company was started here and all key staff live locally. We’ve had no issue recruiting a skilled workforce.” Spivey reinforced that sentiment. “We are perfectly located, in many ways, to execute our dynamic strategy from the geography.” And thus far, the strategy has paid off. Modulift is one


of the UK’s fastest growing customized lifting companies, and, within approximately the span of a decade, has made impressive strides in the global lifting marketplace. In 2019, the company saw an exceptional 26 percent


growth, which provided ample capital to invest in the new site—as well as plenty of confidence in the company’s future. No doubt if trends continue, the new Dorset plant will be one in a list of many new Modulift facilities, projects, and industry innovations. y


For more information, visit www.modulift.com. WIRE ROPE EXCHANGE MARCH–APRIL 2020 41


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