Robert Desel and team members at Straightpoint’s UK facility


WE ARE ALSO FOCUSED ON THE PEOPLE WHO BUILT THESE BUSINESSES, MADE THEM GREAT, AND HAVE VAST EXPERTISE IN THEIR FIELDS. THESE ACQUISITIONS PROVIDE A LOT OF OPPORTUNITY FOR CAREER GROWTH”


Te one area we are very focused on maintaining is the team, culture and capability of a company like Feubo. Feubo has a long history of rapid and continuous innovation and maintaining that culture and capability is a priority.


WRE: Taken as a set, these three recent acquisitions seem like three quite different things in terms of their scale, the products they represent, and the customers they serve. Is there a common strategic theme or vision that ties them together?


RD: Tese are each unique companies with unique areas of strength but there are a few common threads. Te first is fit with our core values of safety,


reliability and innovation. More specifically each of these companies are leading innovation in their respective areas of focus – Gunnebo Industries in Chain and Fittings Systems, Straightpoint in remote load monitoring and Feubo in subsea mooring. Te second is leveraging the combined strengths of these businesses to better serve our customers. For Feubo and Straightpoint that translates into instant global coverage using Te Crosby Group’s


36 MARCH–APRIL 2020 WIRE ROPE EXCHANGE


Straightpoint’s David Ayling (left) and Robert Desel


sales, technical and logistics footprint. In the case of Gunnebo Industries it was more focused on leveraging the different geographic strengths of the two brands but to the same end goal of better support and availability, closer to the customer. Te third is around further expanding our product offering to be a better partner to our distributors and end-users. One key focus of our acquisition strategy is innovation and technology around safe lifting - Straightpoint with their long-range wireless load cell solutions, Gunnebo Industries with their GrabiQ chain system and Feubo with their kenter-links are all innovation leaders in their core markets.


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