Personalised Gifts Shop director Jane Gokgoz
A talented employee creating one of the firm’s latest sought after creations
FACTFILE: PERSONALISED GIFTS SHOP
BACKGROUND: Personalised Gifts Shop was set up by Jane Gokgoz with just £5.50 from her kitchen table in 2011. Jane wanted to create a company which would help people to find personalised gifts after she struggled to find the right gifts for her own children. Initially, the firm offered a limited range of gifts using outside manufacturers to fulfil the orders. Jane decided to bring in all manufacturing in-house in 2015 and acquired a warehouse and set up manufacturing from sourcing products, design and manufacturing. Since then the company doubled its warehouse space and has grown by 1,000%. The firm has also started product branding for corporate gifts and has fulfilled many orders for flagship corporates.
TALKING BUSINESS
PHOTOS BY JANE RUSSELL PHOTOGRAPHY Jane said: “We’re very proud to receive orders from so many
flagship companies. One of the reasons we attract big names is that we have such great reviews from our customers. We have received thousands of reviews from happy customers, which are collected independently by a third-party provider, and 97% of our clients are delighted with the gifts and service they receive from us which inspires confidence in others. “Whether someone is looking for business gifts, corporate
branded gifts or a big individual bulk order for a wedding our team is ready and waiting to help. We can help firms create their own business gift for any occasion that will stand out for them and their customers. “We help corporate customers to apply their product
branding to their gifts and we also offer e-vouchers to all corporate customers.” Since Personalised Gifts Shop launched, Jane has witnessed a
lot of changes in the industry. With more companies offering personalised products and the industry growing in size every year it makes for a challenging marketplace. But it is a challenge that the firm is happy to meet head on. Jane explained: “Things are more challenging now because each year the industry is growing ever bigger but we are
COMPANY DESCRIPTION: The firm is committed to offering unique and unusual gifts that cannot be purchased on the High Street. It has developed a wide range of personalised products that are suitable for all ages, occasions and tastes. It is also always looking for other avenues to explore and expand. Today, the business stocks thousands of different items which are available to order through its popular website
www.personalisedgiftsshop.co.uk
JOINING NORTHAMPTONSHIRE CHAMBER: “We joined the Chamber to raise our profile in the local business community. We’ve appeared in the inbusiness magazine and have published news and blogs on the Chamber’s website. We’ve also used the Chamber’s training and HR services.”
Visit:
www.personalisedgiftsshop.co.uk
continuing to grow because our business is agile. We’re constantly refreshing our designs and revamping our lines. We have four excellent in-house designers and the whole team contributes to ideas for our products. “We are always looking out for what is on trend and because
we do everything in-house we can create new products and begin selling them within a couple of days. “During the last half of 2019 we focussed on environmentally
friendly products because this is so popular with businesses and the public now. Our personalised eco-friendly bamboo toothbrushs and reusable steel straws have been particularly popular. “Last Christmas was also our busiest on record and we found
that demand for our environmentally friendly kitchen products increased. Lots of customers liked our personalised knife block and chopping board sets made from bamboo. More and more customers want to give eco-friendly gifts that are useful and will be used time and time again. “Last year was a fantastic year and we have lots of exciting
plans for the future. We don’t tend to schedule what we’re doing months ahead because we review what we’re doing on a daily basis – we’re incredibly proactive.”
FEBRUARY/MARCH 2020 inbusiness 35
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