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Page 54 UMS Banking


Dedicated Payment Processing Solutions Make the Difference for Operators, Vendors


Almost two decades ago, Los Angeles-based credit card processor UMS Banking set about understanding the payment


acceptance needs of the fair sector. What the company found—a diverse, underserved marketplace that matched its ultimate ambition of supporting entrepreneurs—led to the creation its Fair Payment Processing division, still going strong today. A Program Specifically Designed for the Fair Business “We look at our fair partners as the original ‘pop-up’ businesses,” said program sales manager Suzanne Haas. “And to


serve these businesses properly, that meant throwing out our traditional playbook, from how we write our contracts to how fair merchants procure equipment.” UMS Banking developed a specialty platform just for fairs, a concept flexible enough to meet the needs of vendors


ranging from ticketing and parking to food and beverage purveyors. While retail stores and gas stations buy their credit card terminals, fair vendors have rental agreements tailored to when they actually need to take payments, through placing accounts in seasonal status. For this arrangement to work in favor of the vendors, UMS has also eliminated monthly transaction volume minimums. There’s also no tiered pricing—common in other merchant arrangements—and there’s not even a contract. Flexibility Is Key When Serving Fair Merchants Even with blowing the doors off its traditional model, Fair Payment Processing still provides first class technology


along with after-hours support, which is critical due to the long days and long nights fair operators and vendors endure to entertain customers. “As a company, we had to decide whether to go all the way—giving fair merchants the best technology that others get with more traditional contracting—or not do this at all,” Haas explained. “We obviously chose to go all-in, giving fair merchants access to all of our technology, like point-of-sale systems. As you can imagine, these offerings have evolved quite a bit through the years, and now we have everything from wireless terminals to tab- let and mobile card-readers, and even virtual terminals.” “If you know the fair space at all, you know that there’s no one-size-fits-all solution. Flexibility—in as many ways as


your business can realistically stretch to accommodate needs in this sector—is definitely the driving force of the rela- tionship from our end. In the end, a fair is a microcosm of the business world—there are large, medium, and small businesses contained within it. Some are in fairly continuous operation, while others pop up and join the fray from time to time. One month’s volume can look entirely different from the last one, and so can a week, or even a day, for that matter.” Associations Like FFF Bring Value to Partners and Fairs Alike Haas says that organizations like the Florida Federation of Fairs have been critical to the program’s success, since fair


associations provide a strong gathering point for what’s otherwise a hard-to-peg sector. “The associations, with their communication platforms and periodic meetings of all fair stakeholders, have given us such great opportunities to build relationships,” she said. “We’re not only able to have the in-depth conversations that quantify a vendor’s needs and yield the best solutions, but we’re also able to have, often face-to-face, the types of consultations that that yield candid feedback. There hasn’t been a year yet that’s passed without some sort of incremental improvement to the payment processing program, whether it’s the terms of


the deal, the associated technology and support, or our approach to


service.” “And with the continuous improvement of


the payments industry over the last 20 years, now driven by an ethos of innovation and integration with other tools to help business- owners drive the success of their business, the sky’s the limit for our fair operators and vendors. It’s an exciting time to be at Fair Payment Processing.”


Faircracker FALL 2019


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