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Faircracker FALL 2019
FLORIDA DAIRY FARMERS BEHIND
ORLANDO’S NEWEST MURAL The Milk District masterpiece is the city’s largest mural to date ORLANDO, FL, October 3, 2019 – Florida Dairy Farmers is staking its prominence in The Milk District with
the creation of a signature mural that honors the history of the land and generations of dairy farmers across Florida. The canvas for the new mural is on the side of the historic T.G. Lee Dairy building, which has served as the dairy producer’s main processing headquarters since its founding in 1925. Once completed, this mural will be the largest of its kind in Orlando, spanning more than 200 feet long. “This mural will bring the dairy farmers’ untold story to a community where sustainability and supporting
local are valued as much as they are expected – The Milk District in Orlando,” said Bill Giovanetti, vice president for Dean Foods Company, the dairy distributor that owns T.G. Lee Dairy. “Florida is home to nearly 80 dairy farms, nearly all of which are owned and operated by hardworking dairy farm families who have cared for the land for generations. We couldn’t think of a better place to honor these farmers and their families and we’re eager to see Four Orlando-based artists are the creative forces behind the masterpiece. Lead designer Chris Jones
along with Peterson Guerrier, Catalina Penagos and Michael Caban began their work not with a brush stroke, but by visiting the nearby Okeechobee dairy farm, Milking R Dairy. The artists sketched throughout the day as they learned first-hand about the passion, hard work and commitment that goes into responsible farming. The field trip allowed the artists to fully immerse themselves into the farming culture before paying hom-
age to it. The mural is designed to playfully depict the connection between the farmers, their land, their cows and the people who love their products. “It has been an honor to translate the experience we had on the dairy farm into something that we can
share with our community,” said Chris Jones, lead designer of the mural. “My fellow artists and I were blown away by the natural beauty of the farm, the animals and the amount of love and respect the farmers showed them. Our goal was to incorporate some of that warmth into the mural.” Longtime dairyman Matt Lussier is the president of Florida Dairy Farmers. He shared, “This mural serves
to connect our hard-working dairy farmers and the wholesome products that stock your local store shelves with consumers that have never seen a farm in person.”
Florida Dairy Farmers is behind Orlando’s newest and largest mu- ral to date on historic T G Lee Dairy Inc building in The Milk Dis- trict.
http://bit.ly/FDFMural
Commissioner Patty Sheehan City of Orlando - Government Dean Foods Company Milking R - The Rucks Family i#FloridaMilk #UndeniablyDairy
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