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A Dream Come True Nicky Fletcher, M.D of Equisafety Ltd, the UK’s


largest specialist in equestrian hi-vis and performance wear, tells us about working with and designing for Carl Hester MBE.


“The idea for the Carl Hester Collection initially began because I was working with Charlotte Dujardin CBE producing new and innovative products that captured the markets’ appetite for high quality equestrian high vis. Carl approached me to discuss a possible waistcoat design for the staff because, when they left the yard, he wanted them to look smart. And after finalizing the design, Carl decided that he liked the idea of selling this waistcoat on his web site. However, the more we worked with each other the more we realized that we could bring out a brand new range that was a fashionable, functional, performance range that was extremely high quality. I have always believed that there was a gap in the market for very high qualityequestrian clothing that was at affordable prices.


There are ranges out there that are very expensive and use fabrics that don’t match the quality. My background is a Degree in Fashion and Masters Degree in Performance Sports Wear and Technological Fabrics.


Some companies state that their garment is ‘technical’, but it seems to be a marketing tool rather than being about the actual quality of the product.


Did you realise that many companies don’t actually properly design their products. They look at what their factories have available, tweak a few details and put them on the market as their own. But that is not designing. Design begins with a brand new idea or concept. An original design is very difficult to come up with, anyone can copy and tweak and sadly many have done that with Equisafety products over the years. I find this very annoying as it shows a lack of talent and damages the equestrian market as it does not encourage growth and new ideas.


So you have a new idea? How do you get it from just being an idea to becoming an actual product to sell. The most important part about design is - will it sell? Is the chosen market ready for this new design? It’s all very well designing and manufacturing the best garments ever but if the market doesn’t want them, then you have lost tens of thousands of pounds. So you have to understand your market and know it inside out. One of Carl’s little irritations was that he found the outdoor equestrian market very frustrating as the garments available for men were always bulky. Why do men’s clothing always have to be big fitting he asked me? He wanted a range that was just as fitted as a woman’s range. There are so many athletic shaped male riders in our wonderful sport who think the same as Carl. For example our other sponsored rider Simon Grieve loves this new range because it is fitted.


Nicky Fletcher - M.D of Equisafety Ltd


68 SUMMER SPECIAL 2019


Looking smart is important for Carl and when he is at competitions he looks fantastic in his Black and White range when wearing his white jodhpurs and long, black polished boots. Next we looked at what he wanted in this brand new exclusive range ~ Fit, Performance, Colour and Style were the most important parts of the collection.I then went off and started investigating the market’s wants and needs. I get a lot of my inspiration from Couture shows. These crazy styles have beautiful lines and inspire me in designing a whole new look.


Download schedules & updates from centralhorsenews.co.uk


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