Sport The Business of Sport Cricket World Cup’s economic boost
Birmingham could benefit from a £32.1m economic boost by hosting five Cricket World Cup matches this summer. A report by accountancy firm EY – conducted
on behalf of the England and Wales Cricket Board – considered factors including ticket sales, spending on food, drink and merchandise, wider spending from international visitors in the hospitality, retail and transport sectors and the tourism and business legacy of the tournament.
The ICC Men’s Cricket World Cup takes place
between the 30 May and 14 July. Edgbaston Stadium hosts the eagerly-awaited
clash between cricket’s current top two One Day International sides, England and India on 30 June.
Other matches taking place at Edgbaston
include New Zealand v South Africa (19 June), New Zealand v Pakistan (26 June), Bangladesh v India (2 July) and the second semi-final (11 July). Nicola Hewitt, commercial director for the West Midlands Growth Company, said: “Sport
plays a hugely significant role in drawing record numbers of domestic and international visitors to the West Midlands, boosting the region’s economy. This summer, the West Midlands will cement its status as a world-class host of sporting fixtures.” Neil Snowball, chief executive of Edgbaston
Stadium, added: “We’re very excited about the year ahead and look forward to working with our city partners to provide another very warm welcome to the thousands of visitors who are coming to experience cricket at Edgbaston.”
Sector Focus
Games’ creative director named
The Birmingham 2022 Commonwealth Games Organising Committee has appointed Martin Green as its chief creative officer. Mr Green will be responsible for
the official opening and closing ceremonies, as well as the wider cultural programme for the Games. He will also oversee the Queen’s
Baton Relay for the 2022 Games and provide direction for the team welcome ceremonies, how the sports are presented and showcased in venues, medal ceremonies and spectator entertainment. Mr Green Birmingham’s handover
segment which was performed live in Victoria Square as part of Gold Coast 2018’s Closing Ceremony.
Martin Green: Creative input
His previous roles include head
of ceremonies for the London 2012 Olympic and Paralympic Games and director of Hull UK City of Culture 2017. He said: “Since working on last
year’s ‘Go the Distance’ handover celebration, part of the Gold Coast 2018 closing ceremony, I knew I just had to be involved in the Birmingham 2022 Commonwealth Games. “This region is overflowing with
talented, creative people and I want to get their input and ideas, to ensure that the ceremonies and culture programme are dynamic, uniquely Birmingham and truly memorable.”
June 2019 CHAMBERLINK 65
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