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Feature


Charitable Causes, Promotion & Partnership


Wolverhampton Grand Theatre’s auditorium


Sharing the spotlight


How business and the arts can work together


Charlotte Davies (pictured), development manager at Wolverhampton Grand Theatre, explains the important link between the arts and business.


along to the band’s greatest hit? Do you have childhood memories of going to a panto with your family and being spellbound by the magic? Have you seen a piece of theatre which has left you thinking for days afterwards? Without the arts, life would be a


D


much duller place. Live performances, whether it’s music, dance or drama, gives us the chance to escape reality and enjoy a couple of hours in another world. But it’s not just about


‘The arts benefit society, the economy, education and health and wellbeing’


44 CHAMBERLINK June 2019


entertainment. A report by Arts Council England


showed that the arts benefit society, the economy, education and health and wellbeing. For example, participation in arts and culture can contribute to


o you remember a gig when you joined in with thousands of others to sing


community cohesion, make communities feel stronger and reduce social exclusion. Almost 60% of people are more likely to report good health if they’ve attended a cultural place or event in the past 12 months. The evaluation of Hull as City of Culture in 2017 show a direct £11m boost to the city’s economy from Culture Company's activities and programmes. Music has shown to have a


dramatic effect on dementia and, according to Mind, research suggests that arts and creative therapies may help with mental health problems too. Under the pressure of


performance targets, many schools are squeezing the arts to the margins of the curriculum. Children don’t get to explore their creative sides in school,


relying instead on after school clubs or projects, often offered by local theatres. However, what many people


don’t realise is that many arts organisations are charities and they work with thousands of people every year to give them opportunities to develop skills and confidence. They depend on external funding to do this. In Birmingham and the Black


Country, Wolverhampton Grand Theatre, Birmingham Royal Ballet, City of Birmingham Symphony Orchestra and The Birmingham Rep are just some arts organisations which have charitable status. But what does it mean to be a


charity? The Charities Act states that a ‘charity’ is established for charitable purposes only i.e. it must be for the public benefit.


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