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The latest news from Sheffield City Region businesses operating in the Corporate Hospitality, Legal, Finance, Manufacturing and Skills & Training sectors.


Sector Focus


The key to corporate hospitality


Whether you are a start up or a well-established business, corporate hospitality may well be just what you need to make, strengthen and maintain professional relationships. Chamber Connect identifies the key considerations for businesses who wish to invest in corporate hospitality.


First impressions A well-considered approach to corporate hospitality will help showcase the best of your business to potential new customers. Hosting a high-quality event can leave a lasting impression, while making your guests feel important and valued will have a positive influence on your brand value and ultimately increase your return on investment.


Maintaining existing relationships It can be hard to build up a client base, but it can be even harder to maintain it. Fostering long-lasting, positive relationships with your customers is important but increasingly difficult in a competitive world – so corporate hospitality can provide a timely reminder of your value and your relevance.


Standing out from the crowd How do you stand out from your competitors? By demonstrating that you’re willing to go the extra mile to keep your customers engaged with your business. Unique events, such as race days, golf tournaments, or private screenings will keep your clients interested in what you have to offer.


Thanking loyal customers A well-organised event is a great way to extend your thanks to existing customers, which may in turn make them more inclined to stay loyal. However, failure to properly tailor such events to your clients can be a waste of resources and worse, a loss of long-standing business. High-value clients should be catered for with an event that demonstrates your knowledge of their business and their aims.


Remember your staff If you look after your employees, your employees will look after you. It is important you maintain excellent relationships with your staff as well as your clients, as a little motivation can go a long way. Events, such as team building exercises and away days, can be used as a reward for hard work, or as an incentive.


A different setting Corporate hospitality is a great way of demonstrating a side of your business that customers might not see outside of a boardroom. As opposed to a formal, professional setting, a tasteful event, held in a chic bar, restaurant, or even a sporting ground, can provide a much more social and relaxed setting, providing better opportunities for forging personal connections.


Launching new products You can use corporate hospitality as a platform to launch new products in style. However, careful consideration is needed – would an intimate setting be more suitable, or should you opt for a larger, conference-style event?


Speedy rewards As the organiser of the event, you can establish relevant contacts with key businesses and build up new relationships face-to-face.


Spring 2019 CHAMBERconnect 71


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