The SCR Chambers: Sheffield


Sheffield Chamber of Commerce


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Judge me by my cover


Hallam FM explain the importance for businesses to adopt a multimedia approach to their marketing strategy.


Attracting someone’s attention is always difficult. It’s human nature to judge someone on the surface before delving deeper to find out exactly what is on offer, and it’s the same with marketing. We are constantly bombarded with


advertising messages that are all wanting us to find out more. To obtain the attention of the desired customer, it is now not only fundamental, but expected to be the most attractive and most interesting offer on display. Standard advertising and traditional streams are still a sustainable area to achieve brand


awareness. To be ahead of the competition it is paramount to react to social trends and create a dynamic multimedia approach that encompasses all areas of your audiences’ lives. You not only showcase your brand but are reiterating your importance in their lifestyle. Online and digital marketing has become one


of the most persuasive tactics for companies, video has become a commodity, YouTube is now regarded as the second most used search engine globally and Facebook gets on average eight billion daily video views. The way customers process information has grown rapidly. Most


International university in league celebration


The University of Sheffield has been named one of the ‘most international’ universities by The Times Higher Education, ranking 42nd out of 1,200 leading universities worldwide for the second year running. The university has worked hard over recent


years to forge strong overseas partnerships with the world’s top universities and industry, leading to opportunities for staff and student exchange, research links and inward investment in the local economy. Professor Koen Lamberts, President and Vice-


Chancellor of the University of Sheffield, said: “It’s a real source of pride that we have over 140 nationalities represented here on campus and


52 CHAMBERconnect Spring 2019


that our city has always made clear that staff and students from around the world are welcome.”


‘Online and


digital marketing has become one of the most


persuasive tactics for companies’


consumers would now rather watch a video about a product than reading about it to help make their final decision on a product or a company. In a visual world it is now essential that


companies not only tell their customers what they have to offer but also show them, which is why all companies should be working towards a multi-media approach in 2019 so that when your customers judge you on the surface, it works in your favour.


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