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Sector Focus


Retail Showroom takes pride of place


A handmade furniture retailer has opened a new store at the Mailbox. The 3,000 sq ft store is Authentic Furniture’s second showroom and marks the brand’s debut in Birmingham. Derbyshire-based Authentic Furniture sells sofas,


living room and dining room furniture, all of which is handmade to order in the UK by master craftsmen using traditional techniques. The design of the furniture can be customised


to suit individual tastes, homes and lifestyles, and makes use of a wide choice of sizes, fabrics and finishes. Authentic Furniture managing director Tim


Lowry said: “At Authentic Furniture, we’re committed to providing our customers with the highest standards of quality, service, and overall retail experience. We feel a great synergy with the Mailbox in this respect and are thrilled to have opened our second showroom in the centre. “The showroom is an extremely important


part of our customer journey due to the nature of our products and the customisation options available, and we know that the Mailbox’s easily accessible location will provide us with a platform to engage with a brand new customer base. “It’s an incredibly exciting time to be


moving to the UK’s second city, thanks to the significant level of investment and number of large corporations choosing to relocate there and we’re looking forward to welcoming people to the new store very soon.”


A destination that is welcoming to everyone


Touchwood has a clear vision: ‘to create the best places’, backed by a mission statement which sets out to ‘provide an exceptional environment delivering the best guest experiences’. This clarity has led to commercial


   


 


• Plastics • WEEE • Wood • Hazardous Waste


World Of Recycling





07738 948233 / 07701 360703 Email: info@worldofrecycling.co.uk


70 CHAMBERLINK March 2019


success in a tough retail environment as we have worked hard to position Touchwood as a premier shopping and leisure destination of choice for all. We have also striven to ensure that the centre operates in a way that offers complete accessibility and a sense of inclusiveness for everyone. Making sure we are ‘accessibility


inclusive’ is a guiding principle for Touchwood, and drives our open local community. While we have provided hugely valued accessibility facilities, such as the popular Shopmobility service to ensure that scooters and wheelchairs can be hired free of charge for some time, there is always more that can be done and are very mindful that 80% of disabled people have hidden impairments. Last year, Touchwood teamed up


with the National Autistic Society’s laudable project to make the shopping experience easier for people with autism.


Retail Therapy


By Tony Elvin General Manager, Touchwood


In line with the Autistic Societies


programme, for one hour we created an ‘autism friendly shopping environment’ by dimming lights and turning down music in the centre. We also trialled a quiet room over a two-week period. Accessibility and inclusiveness for


all is a basic right and should be a fundamental part of any retail destination’s operating principles. I believe Touchwood is leading the


way, as the team works tirelessly to deliver public access to a great shopping and leisure destination and an enhanced experience no matter what challenges they may face.


Mailbox: New delivery


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