ISSUE SPOTLIGHT: COMMUNICATIONS & MARKETING


SUPPLIER HAS SUCCESS SEWN UP


Gilt Edged is one of the county’s best known promotional product suppliers. It has been working with its


customers to produce branded items for over 30 years and one of its largest areas of work is producing branded clothing. Their ability to be able to embroider, screen and transfer print on-site allows them to keep a tight control over the quality and turnaround of the garments.


To keep up with demand and


maintain quality, Gilt Edged is always investing in new machinery. They have recently added to their ever-growing collection of embroidery machines enabling them to now produce over 10 million stitches a week. They have also added a new member to their busy team. Shane Frederiksen joins them, bringing nearly 20 years of valuable experience.


Group marketing director Anne-


Marie Cook said: “When you think about promotional clothing your mind probably thinks of branded polo shirts or giveaway T-shirts at exhibitions. Whilst these are still very popular, we produce a far more diverse selection of garments and services for our customers. For example, our work wear and uniforms service is not just about the clothes, it’s also about how it


works with companies to manage stock and provide a way for staff to easily order items. “We have evolved over the past


30 years and adapted our products and services to meet the needs of our customers. In another 30 years, we’ll still be wearing clothes and Gilt Edged will still be producing them.”


Visit: www.giltedged.co.uk


ACS TO REAP BENEFITS OF NEW PARTNERSHIP HELPING YOU FIND


ACS has agreed a direct partnership with global communications expert BT. Working closely with BT, ACS


have access to expertise, technology and resources to further support its customers in adapting their business to market changes quickly and get them the IT they need to meet today’s and tomorrow’s needs. ACS joint managing director Jon


Thorpe (pictured) said: “BT offer a wide range of products and services, which are ideal for businesses and public sector organisations. This means ACS can offer our customers more choice, more flexibility, and end-to-end, tailored solutions and access specialists to help you build the IT infrastructure needed to thrive in the digital age. “With seamless connectivity


from our award-winning fixed network you can easily stay in touch with BT’s high performance network, which offers rock-solid connectivity. Connections our customers can depend on. We are


communications and engagement strategy and design before she launched Showoff Communications, said: “Firms may have great websites and promotional materials but often that isn’t reflected in their email communications with clients. “We work with them to help


offering a cost-effective way of using the internet or connecting offices, as well as communicating with employees, homeworkers, customers and suppliers. BTnet is the market-leading dedicated leased line internet service and the UK’s market leading business broadband provider. “With flexible, cloud-based phone


systems BT make it easier to manage communications with a phone system that’s hosted in the cloud.”


YOUR BRAND’S VOICE


A copywriting firm is expanding its services due to popular demand. Showoff Communications now offers a full end-to-end service to help firms communicate in a consistent and engaging manner with their clients and staff. Director Katy Kurn, who worked in


‘SOMETIMES


COMPANIES HAVE A BRAND CHANGE OR UPDATE BUT THEY DON’T


them develop a tone of voice for all their written communications so everything sounds as though it is coming from the same place and has the same values. “Sometimes companies have a brand change or update but they


ALWAYS ENGAGE WITH THEIR EMPLOYEES’


don’t always engage with their employees to enable them to write correctly for that brand. “By providing an end-to-end service we make life easier for firms


because they can get everything they need under one roof.” Showoff Communications is in the process of relaunching its


website to reflect its expansion and offers discounted rates to Northamptonshire Chamber members.


APRIL/MAY 2018 inbusiness 27


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