MEMBER NEWS
New range of ready meals provides healthy food for thought
My healthy kitchen, a new brand from Samworth Brothers, a Strategic Partner of the Chamber, has been listed in Ocado - and will soon launch in Waitrose stores nationwide. My healthy kitchen is a fresh approach to the classic ready
meal, combining wholesome ingredients with internationally- inspired recipes to create quick, tasty meals for health-conscious consumers. The range is the latest brand innovation from Samworth Brothers,
‘There's a continuing consumer movement towards healthier products’
one of Britain's biggest food manufacturers. It's been launched from the company's new development site, which has the flexibility to try out new ideas and concepts. Every meal is under 500 calories and contains at least one of several
health benefits, including being low in fat, sugar, or saturated fat, a source of protein or fibre, or being one or more of the five-a-day recommendation. Alastair Johns, Brand and Business Development Manager at Samworth
Brothers, said: "My healthy kitchen is an exciting new brand development in a growing category. There's a continuing consumer movement towards healthier products and my healthy kitchen is an innovation that closely follows the trend. The brand has a lot of potential; while we've launched initially with six stock-keeping units we will be developing new products at pace.
"The listings in Waitrose and Ocado are testament to the quality of our
product. With the success of the launch, we're now moving manufacturing to one of the main Samworth Brothers sites.”
business network June 2017
9
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
