INTERNATIONAL TRADE
FEATURE
3. Research the need for your product/service in the country you have pinpointed. Do they need your product/service? If they do, are there any modifications needed in order to make it acceptable? Think about colour (which has different meanings to different cultures) and translation (not everyone speaks English).
4. Research your trading name. Can you use it in its current format? What does it mean locally? Is someone else using it? Check for copyright, design rights and trademarks or ask an IP lawyer to do this for you. Understand the risk and mitigate it wherever you can prior to selling into a new market.
5. Research how you are going to get your product into your new market. Packaging protects but it can also attract attention and act as a selling point. What is the infrastructure like? What are the costs associated with freight and getting your product into the hands of your customers? Also, understand timelines and the length of time it can take to get goods across to countries and to clear customs.
This list is quite clearly not comprehensive but it does give you a start. Having completed your research you will be in a great position to pull together a step-by-step export action plan that will guide you on your international trade journey. Define your next steps clearly and assign responsibilities to the actions along with clear timelines to stop slippage and remember that you are not alone. There is plenty of help out there from organisations such
By Adriaan Vickery, Chairman at emita
as emita, through to the Department for International Trade (DIT), the Chamber, Open to Export and the Institute of Export (IoE) plus a myriad of businesses which have been there and are doing it – successfully. Good luck and enjoy the exporting journey.
We facilitate manufacturers and suppliers to grow their business in East, Central & Southern Africa
JP Overseas Ltd has been successfully representing manufacturers and suppliers of industrial, agricultural and construction equipment in Africa for over 6 years.
We have a large customer base consisting of local and multinational companies as well as local authorities.
With local presence in East & Southern Africa, we are able to provide a personal service to our customers, as well as put our suppliers in the forefront of all new opportunities.
Using a consultative approach and harbouring a partner style way of working, we have become the preferred choice of supplier for a number of our customers.
T/F: 0116 2711 951 M: 07779 287925
W:
www.jpoverseasltd.co.uk E:
enquiries@jpoverseasltd.co.uk 7 Wright Lane • Oadby • Leicester • LE2 4TU
business network June 2017 31
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