bring the Morning Gloryville experience to their city, and as we’re a franchise we do oversee each event to some extent. We’re now excited to be able to say that
Morning Gloryville is now available in 18 locations across four continents: in east and west London, Brighton, Liverpool, Leeds, New York City, San Francisco, Amsterdam, Barcelona, Berlin, Bangalore, Zurich, Sydney, Melbourne, Tokyo, Paris, Dublin and Montreal.
What lies at the heart of your success? There’s a global shift towards mindfulness, and a growing desire for direct human experiences. That means there’s a huge and growing appetite for the kind of authentic, healthy and fun experience that Morning Gloryville creates – something that softens the daily grind. The words our citizens use are: ‘buzzing’,
‘glowing’, ‘energised’, ‘full of joy’, ‘light’, ‘empowered’, ‘more motivated at work’, ‘a spring in my step’. In other words, after one of our events your day will be brighter and more joyful than normal. Challenges at work won’t seem so mountainous and the people around you will feel and
sportsmanagement.co.uk issue 2 2015 © Cybertrek 2015
Morning Gloryville taps into a growing desire for direct human experiences. The events help people start the day with a spring in their step
respond to your glow. The desire to unplug from our increasingly tech-saturated culture and engage in a community will, we believe, only become stronger. As a company we exist to inspire, empower, connect and entertain people.
Do you have any plans to further develop Morning Gloryville? We will continue to expand globally and hope to launch in a hundred or more cities worldwide by 2016. We’ve also hosted our flagship ‘Rave Your Way Into The Day!’ event at the Edinburgh Fringe, Bestival, Burning Man, Into The Wild and Wilderness Festival, and more like-minded festivals are on the cards. We’ve also started bringing the Morning Gloryville energy into the world of work, with tailored corporate team packages. In addition, in London, we’ve expanded
our offering with Check Yourself Before You Wreck Yourself and Let’s Go To Sleep Together and Wake Up Together. There are also some exciting new possibilities which relate to clothing lines, health retreats, and various healing modalities.
Details:
www.morninggloryville.com 9
MAIN PHOTO: ALICE PEPERELL, PHOTO RIGHT: ALISTAIR VERYARD
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