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The crowds have proven that there is a market for large- scale cycling races in the UK


culture of cycling in the region – this has to be a successful event.” The people of Yorkshire have certainly


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taken to the race – a fact not missed by the athletes taking part. Dutchman Moreno Hofland, who rides for Blanco Pro Cycling


Team and won the race’s second stage, summed up the reaction to the crowds when he said: “It is not normal, even in villages the people were three or four deep. It is really cool to be here.” Even Prime Minister David Cameron


managed to catch some of the action, visiting the village of Addingham, near Ilkley, in a break from his successful election campaigning. l • To read more, see Sports Management Issue 2, 2014: http://lei.sr?a=U8O2t


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