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PEOPLE


“We decided the world needed a revolution in conscious dancing... a wonderfully positive way to start the day”


Samantha Moyo, co-founder, Morning Gloryville


What is Morning Gloryville? ‘Morning Gloryville ~ Rave Your Way Into The Day!’ is an immersive, sober dance experience that takes place on a Wednesday morning before work. It aims to connect communities and


empower people – you’ll leave with nothing less than a soaring spirit. We are each other’s motivation and in the safe space that is Morning Gloryville, people leave their roles and their judgements at the door. We come together, feel the music and let ourselves go. There are times when members spontaneously get on the stage and lead the crowd – the vibes of authenticity are transformational. Morning Gloryville is the world as we’d


like it: an inclusive, fun experience that challenges social norms, empowers people and encourages them to lead joyful lives. We are pro-people, pro-community and we’re trying to change how people feel about the word ‘rave’. We’re turning clubbing on its head.


Where did the idea come from? I’d been producing events in the UK for a few years, including a boat party called


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Pirate Radio Boat Party, which in 2012 was voted the second-best party in London by Metro newspaper. Not long after that, I was sprawled on


the banks of the River Thames with my friend Nico Thoemmes, recovering from a huge night out, and we were saying to each other: “Gosh – how much fun, but this lifestyle isn’t sustainable… How can we revolutionise the fun?” We decided the world needed a


revolution in conscious dancing – a raveolution. Even though we knew the city was full of morning-haters, we figured the morning was the perfect time for stressed people with demanding desk jobs – the ravers and ex-ravers and everyone else – to get into their bodies, energise and infuse some healthy fun and playfulness into the daily grind. It would be a wonderfully positive way to start their day. The first Morning Gloryville (previously


named Morning Glory) took place on Wednesday 29 May 2013 in Village Underground, Shoreditch, London. It has since evolved into a global social movement, with events in 17 different cities around the world.


How does it work? ‘Morning Gloryville ~ Rave your Way Into The Day!’ is diverse in its nature, with events modified to suit the people of each area. Generally a session lasts four hours, 6.30–10.30am, and we use a ticketing tier system in the month leading up to the event: Early Birdie Ravers pay £12, Cock-a-doodle-doo-ers pay £16.20, and La-La-Last Chance! pay £19.20. Attendee numbers differ from location


to location, but in London we have about 600–800 people a month lining up outside Oval Space, our current east London venue, at 6.00am.


What sort of locations do you use? Our venues vary from gyms to churches to clubs. We love letting natural light in so we’re raving as the sun comes up. That creates a spectacular energy in itself. As long as there’s space for our bodies to groove – as well a yoga station and healthy food vendors – we’re all set to go.


Tell us about your global expansion We’ve received more than 1,000 emails from people around the world wanting to


sportsmanagement.co.uk issue 2 2015 © Cybertrek 2015


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