FIBO-EHFF PREVIEW
As last year, the EHFF programme will finish with an evening event at a city restaurant for networking in a relaxed setting
EHFF 2015 T
aking place for the second year and already a must- attend event following its sold-out premiere in 2014,
the European Health & Fitness Forum (EHFF) will once again welcome representatives from the fitness sector, and the fields of science and politics. The congress will take place in
Cologne on 8 April 2015, the day before FIBO, and is organised jointly by European industry association EuropeActive and FIBO. On tap will be high-calibre speakers and debates on fi tness sector developments. Some 400 participants are expected
to attend – global actors and institutions representing operators and manufacturers, plus EU politicians, the media and the scientifi c community – all sharing the goal of encouraging more people to get moving. But how? That’s the key question for EHFF 2015, with motivation and behaviour modifi cation in regard to physical activity and fi tness the guiding theme of the congress. The aim is to generate long-term excitement about fi tness among gym
Want to attend the EHFF?
The second annual European Health & Fitness Forum (EHFF) will focus on the key topics of motivation and behaviour modification
members while reaching even more target groups. In addition, a session on the latest EuropeActive/Deloitte European Health & Fitness Market Report 2014 will reveal the results of its comprehensive annual survey of the European fi tness market.
First speakers confirmed The European Health & Fitness Forum 2015 will offer an impressive line-up of speakers providing new and valuable insights into industry developments. Presenters will include Bob Duffy,
managing director of Ipsos MORI’s Social Research Institute and the global director of the Ipsos Social Research Institute in more than 25 countries. Ipsos MORI’s Social Research Institute – a leading UK-based market research company – supports politicians and decision-makers through well-researched analyses of a range of societally relevant topics, including in the healthcare fi eld. Meanwhile professor Ap Dijksterhuis’
lecture – ‘The smart unconscious and how it relates to physical activity’ – will focus on unconscious processes.
80 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Venue: Cologne Exhibition Centre Dates: 8 April 2015 Web:
www.ehfa.eu Tickets:
thesecretariat@ehfa.eu
Dijksterhuis is a professor of social psychology at Radboud University Nijmegen in Holland and believes that, even when decisions appear rational, they’re nevertheless guided by needs and goals of which one is, for the most part, unaware.
Focus on dialogue The EHFF programme consists of brief 20-minute talks by experts in their field, with the goal of encouraging an open exchange with the audience. The day will come to a close with an evening event at the Kölner Rheinterrassen restaurant, providing all participants with a chance to network in a casual setting with leading fi gures in the fi tness industry.
Tickets now available Last year’s European Health & Fitness Forum was sold out. Those wanting to secure their tickets for the 2015 event should visit EuropeActive’s website at
www.ehfa.eu or email thesecretariat@
ehfa.eu. Forum tickets include FIBO admission for two days as well as the EHFF evening networking event. ●
February 2015 © Cybertrek 2015
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