News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Kate Cracknell. Email:
katecracknell@leisuremedia.com Impuls unveils Lemon Gym
Steve
Remove the heavy lifting from the admin and
management of your memberships
The operator will open further Impuls clubs (above) as well as low-cost Lemon Gyms in 2015
Lithuanian market leader Impuls, which operates 11 premium clubs in the country, will open its first low-cost club this month, in the capital city of Vilnius – said to be the first budget gym in the country. The new low-cost offering will operate under the Lemon Gym brand, with the concept based on a footprint of around 1,000sq m, with no group exercise but high quality gyms. By comparison, Impuls clubs – the latest of which opened last month in the city of Kaunas – range from 2,000–4,000sq m. These include group exercise studios alongside gyms equipped primarily by Technogym, Life Fitness and Cybex.
All but one of the clubs have swimming pools, and eight have an additional indoor cycling studio offering both live and virtual classes. “We’ve signed sites for the next two Lemon Gyms, which will open in May 2015, and will open our 12th Impuls club in Vilnius in October,” says CEO Vidmantas Siugzdinis. Impuls is one of the largest operators of health and fitness clubs in the Baltic region, with over 40 per cent market share in Lithuania and more than 20,000 members. Established in 2004, it has been owned by private equity fund BaltCap since 2011. Details:
http://lei.sr?a=k5D7X
AltaFit opens 34th club in Spain
Spanish health club franchise AltaFit opened its latest club at the beginning of December, in the town of Logroño. The 2,000sq m club offers
more than 200 pieces of equipment and a wide range of group exercise classes including indoor cycling, cardiobox and dance. The low-cost operation charges €19.90 a month + VAT, which includes gym and group exercise classes. Clubs typically offer a gym including a free weight zone, group cycling studio, functional training area and physiotherapy. Equipment is supplied by Matrix, Tomahawk and Reebok. The franchise – which launched in 2011 – now has 34 operational sites across the
February 2015 © Cybertrek 2015
Generating new business
Strengthening cash flow
Managing your membership
The 2,000sq m club offers more than 200 pieces of equipment
country, and has outlined plans to open 20 gyms every year to reach 100 gyms in 2018. Already in the pipeline are four new clubs in Badajoz, Gijon, Oviedo and Alicante. Details:
http://lei.sr?a=a2V8z
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