Exhibitors come from over 35 nations
The show’s focus is on innovations and trends
The latest products will be on show
occupied by companies offering fitness training equipment, who will be mostly located in Hall 6 and Hall 7.
Focus on health Hall 7 will again take over the function of central ‘Healthcare Hall’. It will be home to FIBO MED, which targets trade visitors from the healthcare sector – physicians, physiotherapists, hospitals, health insurance providers and health- orientated fitness studios. Companies such as Ergo-fit, five-
Konzept, fle.xx, LMT, Ludwig Artzt, Schnell Trainingsgeräte and proxomed will return in 2015 to show products and services for the healthcare market. Key players in the fitness industry will be joined by first-time healthcare exhibitors at FIBO 2015, and Hall 7 – the Healthcare Hall – is already sold out. “We’ve done a lot to make this
change noticeable at FIBO,” emphasises FIBO director Ralph Scholz. Because FIBO’s enhanced alignment with the health agenda isn’t only important for the healthcare sector – it also points the way to the future for traditional gym operators, as Frank Böhme, owner of Just Fit with roughly 20 health clubs in Germany, explains: “An orientation towards health is becoming more and more important. Exchanging views with my colleagues during the trade fair is a must for me and my second company, BGM mit Interfit.” Anette Dureck, MD of Oase GmbH
Health & Sports Club in Bochum, shares that view: “FIBO MED more clearly
February 2015 © Cybertrek 2015
FIBO 2014 attracted over 115,000 visitors
positions our sector within the healthcare segment. Since market participants and offerings are becoming more and more differentiated, having a healthcare- orientated focus helps us distinguish ourselves from the competition.”
New: corporate fitness In 2015, the topic of corporate fitness will be given even more attention at FIBO, with a bespoke section of the trade show taking place in Hall 8. Corporate fitness is steadily gaining
in importance as part of health promotion in the workplace. This section of the show is designed for exhibitors such as company sports clubs, industrial health management consultants, digital health coaches, companies with products and services in the fields of ergonomics, nutrition or training, team building and incentives, health and fitness associations, as well as health insurance providers.
Wellness & beauty Also in Hall 8, the focus within the wellness and beauty section will be on themes such as tanning, sauna and steam, relaxation, device-based applications and medical wellness, equipment, bodycare products, training and CPD.
FIBO ticket sales FIBO tickets are on sale now – please visit
www.fibo.de/tickets. The number of FIBO tickets sold to private visitors will be limited, but this limit does not apply to trade visitors.
Want to attend FIBO?
Venue: Cologne Exhibition Centre Dates: 9–12 April 2015 Web:
www.fibo.de Tickets:
www.fibo.de/tickets
Read Health Club Management online at
healthclubmanagement.co.uk/digital 79
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