Lindkvist predicts a ‘financial adjustment’ in the coming years that could challenge premium providers like microgyms
out failures is to miss the point. I think that kind of experimental playfulness, with a high failure rate, is actually one of the key strengths of the leisure sector. “Any personal trainer I’ve worked
with has always said, if you’re not failing, you’re not working out hard enough. You’re only training conveniently.
Similarly, if you run a business and you don’t have failures, you’re probably not operating in the full space that’s available to you.”
LOOK BACK TO LOOK FORWARD So is there anything else on the horizon that Lindkvist believes could mark a
TAKE TRAINING
turning point for the fitness sector, or indeed for business as a whole? “We live in a kind of cash bubble at the
moment. There’s an unbelievable amount of cash around, which means that things are becoming ridiculously expensive. Urban space and rent is one example, as is the price of luxury and premium
OUTSIDE February 2015 © Cybertrek 2015 ©2015 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation.
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Read Health Club Management online at
healthclubmanagement.co.uk/digital
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