DIGITAL HEALTH
MANEESH JUNEJA
Tom Walker speaks to the digital health visionary about the likelihood
of technology making GPs and fitness professionals redundant
I I
t’s impossible to not feel inspired by – and perhaps a bit scared of – the picture that Maneesh Juneja paints of the future. He says: “Imagine a world where 7 billion people are constantly connected and online, carrying a plethora of sensors, wearables and tech so that everything they do is registered and monitored. “Now imagine the effect that could have on healthcare. As
well as details on their blood pressure and heart rate, we could see what each individual eats and when; how much they
Introducing Maneesh Juneja
n a career spanning nearly 20 years, Maneesh Juneja has worked with data to improve decision-making across a number of industries, including supporting the Whitehall study at University College London,
managing the Tesco database at DunnHumby, and working with the world’s largest US health insurance claims and European EHR databases at GSK R&D. In 2012, he left the security of his career at
GlaxoSmithKline to set up his own consultancy, MJ Analytics. In the same year, he also founded the Health 2.0 London Chapter, which has since become the UK’s largest grassroots health tech community. In 2013, he gave a talk at TEDx O’Porto on his
radical vision of 7 billion ‘citizen scientists’, and in 2014 delivered a talk in the UK and US entitled:
‘Healthcare in the future: Will advancing technology make doctors unemployed? ’ In addition to public speaking and consulting in the area
of digital health, he continues to work hands-on with real- world patient data for international clients. Web
maneeshjuneja.com
move and how often; how much sleep they get; and what their drinking habits are. One day, it could be possible to monitor what entire populations are doing – in real time.”
Into the future Juneja is a digital health futurist and has spent most of the past two decades working within the realm of technology and big data. With a degree in business and computing, in 1997 he joined marketing agency DunnHumby, which was in the process of creating the vast Tesco Clubcard database. It was when he was tasked with managing Tesco’s database of 8 million shoppers, being able to analyse every item they were buying, that Juneja was first offered a glimpse of the true value of data capture. After leaving the agency, he had a brief stint working the
stock market – “I made a lot of money and I lost it all in the space of six months,” he says – but found the lure of exploring opportunities within big data too tempting. Joining another agency, WWAV, he worked with data from charities and learnt more about how analysing data can be used to increase revenue – for example, profi ling the type of people who are most likely to commit to a £2 a month standing order donation. Armed with an increasing knowledge of data and how to use
it, Juneja joined pharmaceutical giant GlaxoSmithKline in 2003, where he spent nine years helping the company understand – through analysing data from doctors’ offi ces and hospitals – how drugs are used in the real world and how this knowledge could impact both drug development and drug safety. “It was fascinating,” he recalls. “We worked with data from
patients in the US, the UK, France and Germany. The largest data set had all the health insurance claims of 100 million Americans. I got to see the impact you can make on the health of people around the world, because you managed to do something with patient data that helped get a drug to market just a bit quicker.”
New frontiers While he could easily have stayed at GSK and carved out a successful path in the drugs industry, a fortuitous invite to an
66 Read Health Club Management online at
healthclubmanagement.co.uk/digital February 2015 © Cybertrek 2015
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