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www.healthclubmanagement.co.uk This Girl Can campaign begins
M3 INDOOR CYCLE M5 ELLIPTICAL AIR RESISTANCE RANGE
The new campaign encourages women of all ages to take part in physical activity
Sport England has launched This Girl Can, a multi-million pound marketing campaign aimed at getting more girls and women into activity. The high-profile £10m campaign aims to
take down the psychological barriers that prevent women from exercising and playing sport by using images that contradict the stylised and idealised images of women – and combining them with slogans such as “sweating like a pig, feeling like a fox”. Launching across TV and online platforms, the campaign is a celebration of active women across the country and is the first campaign of its kind which actively seeks to include girls
and women of any size, ability or experience. Led by Sport England and supported by a
number of partners, the campaign comes after a survey revealed that 75 per cent of women would like to exercise more, but are put off by issues ranging from body confidence to motherhood. The campaign has a dedicated website and will feature heavily across various social media platforms including Twitter, Instagram, Facebook and YouTube. Each of the channels will offer tips on
exercise, how to get more active and stories aimed at inspiring women into sport. Details:
http://lei.sr?a=a7g3J
Algar: 2015 to be year of the consumer
Major health club brands such as LA fitness, Fitness First, Anytime Fitness and Sports Direct will seriously innovate their consumer offering as they battle to assert themselves in a changing market, predicts a new report. The Review of the UK
Health and Fitness Industry and Outlook for 2015, by respected industry analyst Ray Algar, recaps on major events over the past 12 months and anticipates what’s in store for the year ahead. Algar says that low-cost operators will
“When it came to selecting the right bike for CychoCycle I narrowed it to 3 key features: comfort: monitoring (heart rate, power, distance, RPM etc) and quietness. For me, The Keiser M3 Bike scored the highest on all of these factors and became an effective ‘no-brainer’ for my business.”
Sara Spencer Studio Director
CychoCycle - Indoor Cycling Ray Algar: 2015 will bring consumers wider choice
likely make further inroads – with the sector’s market share rising from 23 to 30 per cent by the end of the year – but believes 2015 will be the year when the ‘squeezed’ middle
February 2015 © Cybertrek 2015
market fights back. Algar notes that the new tech-centric strategies of companies like Virgin Active and David Lloyd will bring further benefits to the consumer, and better service. Details:
http://lei.sr?a=j4M6z
Keiser UK Ltd 0845 612 1102
@UKKeiser
www.keiser.com
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