FIBO-EHFF PREVIEW
A key event in the German fitness calendar for decades, FIBO is now attracting more and more international attention FIBO 2015
The world’s largest fitness trade show continues on its growth course. We look ahead to this year’s event, which takes place in Cologne, Germany, on 9–12 April
“F
IBO – the annual global health and fitness event in Cologne, Germany – is a key event for all serious players
in our sector. As the place where decision-makers convene to discuss the latest innovations, trends and unearth new thinking, it’s a valuable experience for operators in the UK and beyond,” said ukactive’s David Stalker recently. Each year, the key players in the
global fitness sector meet at FIBO – a show where everything revolves around innovations, trends and investments; where the future development of the industry is front and centre. The show offers a comprehensive overview of everything the fitness sector has to offer, and a chance for delegates to make valuable business contacts. At FIBO 2014, 697 exhibitors from 38
nations presented new products. With 115,700 visitors, the event was sold out. Preparations for FIBO 2015 – which takes place in Cologne on 9–12 April – are already in full swing, with evidence that this year’s event will be larger still. Ninety per cent of the exhibition space had already been booked by early
January, and the show is due to grow by another 3,000sq m compared to 2014. Among the exhibitors already
confirmed for FIBO 2015 are leading international players such as Johnson Health Tech, Technogym, Life Fitness, MoveToLive, Amer Sports/Precor and gym 80, who will all occupy extensive areas in Halls 6 and 7 of the Cologne Exhibition Centre.
International attendance FIBO, which in Germany has been the industry’s most important annual meeting place for many decades, is now gaining relevance for international gym operators too. Some 900 visitors from the UK travelled to FIBO last year, and over recent years a quarter of total visitors have hailed from abroad. Rene Moos, CEO of Healthcity/
BasicFit based in the Netherlands, is among them: “FIBO, the global annual fitness event, is marked in my calendar every year. It’s a great way for us to see the latest innovations and it gives me great ideas for our European business. “In addition, the FIBO pre-event – the European Health & Fitness Forum, the
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congress kicking off the trade fair – is a not-to-be-missed information and networking opportunity.” Peter Innemee, CEO of Sportcity/
FitforFree – which operates in the Netherlands, Belgium and Poland – also realises the importance of a global industry meeting place. “FIBO is not only the largest trade show in the world
– it’s also the best event for networking and meeting fitness colleagues from around the globe,” he says. Mike Apple, international VP for Hard
Candy Fitness Europe, is also planning a visit to this year’s show: “FIBO is getting bigger and better than ever, so I’ll be back in Cologne in April 2015. Besides, the European Health & Fitness Forum on 8 April is an absolute must-attend event at the start of the trade show.”
Fitness, wellness & health Once again, the trade show will be subdivided by theme into segments, with three clearly defined pillars structuring the products and services presented to visitors: FIBO Expert, FIBO Passion and FIBO POWER. FIBO Expert is mainly for professional
visitors, who will be able to locate information in a targeted manner depending on their specialist focus. The FIBO Expert exhibitors will
showcase innovations in the fields of training equipment, medical, corporate fitness, wellness and beauty, sports nutrition, interiors, services, group fitness, functional training, and trading. The largest area will once again be
February 2015 © Cybertrek 2015
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