Independent news
Indie hotel gym given New Year’s facelift
OPERATOR INDEPENDENT
‘Train more, pay less’ package
Life Fitness delivered the gym refurb
The gym facilities at the Bedford Lodge Hotel and Spa in Newmarket have been given a major upgrade as the country property seeks to exude a “luxury ethos”. The Victorian-era property, which once
formed part of the estate of the sixth Duke of Bedford, wanted its gym to reflect the hotel’s recently upgraded review rating. As such, the 186sq m (2,000sq ft) Edge Health and Fitness Club gym floor has been revamped by Life Fitness and now features new equipment including the supplier’s Discover SE Cardio, PowerMill, FlexStrider and Insignia Series Strength Range. The fitness facility, which has 1,000 members, offers a 15m heated indoor pool, as well as a newly updated spa area featuring a hydrotherapy pool, rooftop hot tub and thermal area comprising a steamroom, sauna and hammam. “We felt strongly that to follow our
luxury ethos, it was time for a change in our gym facilities,” said Bedford Lodge Hotel chief executive Noel Byrne. Details:
http://lei.sr?a=b3m4j
The project is headed by Philip Wright, an ex-Arabic interpreter for the British Army “My team and I have spent a lot of time
A new independent gym in Leeds aims to drive numbers through an innovative reward scheme whereby members pay less the more they train. Having launched in Leeds Dock on 15
December, the 975sq m (10,500sq ft) Primal Gym embraces the unusual concept – one that’s already been seen in the US and parts of Europe, but remains a distinct rarity in the UK. Headed by Philip Wright, an ex-Arabic
interpreter for the British Army in Afghanistan and Iraq, the new gym gives members up to £10 off each month (memberships start at £40) when they achieve their fitness targets. This is qualified both by gym attendance and the attainment of fitness goals (weight loss, muscle gains and so on), with members given wristbands to track activity levels. Wright, who is self-financing the venture with a band of directors, has compiled a team of 20 fitness experts to offer members a comprehensive fitness experience.
researching all the common frustrations gym users have. We’ve found that the main trouble with gyms today is that too often people get bored of going, they lose motivation and they don’t end up getting the results they wanted,” said Wright. “Everything about Primal Gym has been designed with this in mind, knowing that when people enjoy the gym, they go more often and will in turn achieve better results.” The gym largely eschews cardio machines
in favour of functional equipment. Its two key suppliers are Exigo (providing fixed equipment stations such as a boxing ring, four Olympic lifting platforms, multi-station rig, boxing rig, monkey bars, dumbells) and Wolverson (which has supplied the kettlebells, Olympic bars, bumper plates and the strong man specialist kit). Details:
http://lei.sr?a=m6E7n
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