RETENTION SERIES SWIMMING POOLS
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Figure 4 Estimated income over eight months, based on TRP 10,000 retention data, from members who participate in group exercise versus those who don’t, from an initial sample of 1,000 members
Figure 4 Estimated income over eight months, based on TRP 10,000 retention data, from members who participate in group exercise versus those who don’t, from an initial sample of 1,000 members
A growing number of people want to improve their technique for triathlons band from reception which they hand
Figure 5 Estimated income over eight months, based on TRP 10,000 retention data, from members who frequently have to queue for kit versus members who don’t, from an initial sample of 1,000 members
F aigure 5 Estimated income over eight months, bas d on TRP 10,000 retention data, from members who frequently have to queue for kit versus m mbers who don’t, from an initial sample of 1,000 members
trying to position it as a health and wellness activity, by bringing in sociable programmes to use the pool for other forms of exercise, such as aquacise, aqua circuits and aqua box,” says Haslam. Meanwhile GLL has invested in fun equipment for the Aquatics Centre to run assault courses that appeal to the family market and teenagers, broadening the usage of the pool beyond lessons nd serious swimmers and making the deep water fun, safe and accessible. Dillon believes there are a number of
£ 5 5 , 000 £ 5 0 , 000 £ 4 5 , 000 £ 4 0 , 000 £ 3 5 , 0 0 0 £ 30 ,0 0 0 £ 2 5 , 000 £ 2 0 , 000
£ 5 5 , 000 £ 5 0 , 000 £ 4 5 , 000 £ 4 0 , 000 £ 3 5 , 0 0 0 £ 30 ,0 0 0 £ 2 5 , 000 £ 2 0 , 000
Months Months
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● View teacher feedback and course progress nd course progress
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programmes pools could be running to get more return on investment: “Very often during swimming lessons, the shallow end is rammed but the deep end is empty. Operators could be optimising the whole pool by running programmes or other courses such as Rookie lifeguards, lifeguard or swimming instructor training.” Another lucrative idea for quieter
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
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To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
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54 54
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To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
periods is pool parties, for which Dillon believes there’s a huge market. She also points out that operators should be doing everything they can to maximise secondary spend opportunities: course books, kit, badges, and even special meal deals for before and after swimming lessons. Dual use for pools is something else we might see going forward. In its new developments, Places for People Leisure is putting moveable floors in Bas d on 1,000 members paying £50 can swiftly be turned into a function evels, the members who report at least me group-based exercise would yield n additional £12,560 in income over e exception with new pools,” says Haslam.
£55,000 £50,000 £45,000 £40,000 £35,000 £30,000 £25,000 £20,000
£55,000 £50,000 £45,000 £40,000 £35,000 £30,000 £25,000 £20,000
a month, and the TRP 10,000 retention levels, the members who report at least some group-based exercise would yield an additional £12,560 in income over eight months compared to members reporting no group exercise (Figure 4).
Based on 1,000 members paying £50 the teaching pools so the whole area
Resolution 4: Minimise the time members must queue for equipment Along with staff failing to talk to members, the most annoying hassle that members report is having to queue for gym equipment.
a month, and the TRP 10,000 retention l room, which can help offs t the costs s of running the pool. “I think this will a become the norm rather than the ight months compared to members reporting no group exercise (Figure 4). Technology
take from gyms would be to make better A use of technology. Places for People Leisure has invested in tracking device t SwimTag at all 70 of its sites to add value f and improve retention. Members take a
Another lead that swimming pools could members must queue for equipmen long with staff failing to talk to m mbers, the most annoying hassle hat members report is having to queue or gym equipment.
Res lution 4: Minimise the time £50,000 £50,000£48,665 £47,380 £48,010 £46,115 £46,115 £44,770 Meanwhile, Speedo Fit is an app
£48,665 £47,380 £46,530 £45,530 £48,010
£46,530 £45,530 £44,625 £44,770 £43,215
where data can be input manually or via a tracking device such as the Pebble Watch or Sony smartwatch. Swimmers get an algorithmic data sheet showing their stats, and the watch also offers motivation by allowing them to swim virtually against Michael Phelps. Swimming Nature – which recently
1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8
Months since joining Months since joining
members who say they frequently have to queue for equipment in the gym, and who find it annoying, are 50 per cent more likely to cancel than those members who do not. If no members had to queue for equipment, 5 per cent of TRP 10,000 cancellations would have been avoided. One thousand members who never
Health club and leisure centre Health club and leisure centre
gym, and who find it annoying, are 50 per cent more likely to cancel than th se members who do not. If no members had to queue for equipment, 5 per cent of TRP 10,000 cancellations would have been avoided.
have to queue for equipment would yield £14,715 more over eight months than 1,000 members who have to queue frequently (see Figure 5).
have to queue for equipment would yield £14,715 more over eight months than 1,000 members who have to queue frequently (see Figure 5).
January 2015 © February 2015 ©
January 2015 ©
members who say they frequently h raevae tl-to qime feedback to parents. There’s a practical application whereby technology can help cut co ts too. Many operators, including Places for People Leisure and GLL, are looking at how to reduce st ffing c sts by using electronic equipment such as underwater cameras and radar
won the Innovative Concept of the Year at the Active Training Awards for its teaching systems – has brought technology into swimming lessons, thereby improving attendance and progression. The system ensures all student progression is logged and monitored, and teachers can record data from swimming lessons while poolside. Each level is made up of modules and, as each key stage is reached, the students receive an award. There are digital lesson plans that can easily be modified and tailored to individual students. And at the Aquatic Centre, teachers also use technology to log attendance and attainment electronically, giving ueue for equipm nt in the
£44,625 £43,335 £43,230 £43,335 £43,230
£43,215 £41,945
£41,945 £40,450 £40,075 £40,450 £40,075
Total income = £369,295 Total income = £354,580
Total income = £369,295 Total income = £354,580
Frequent queuing Frequent queuing
No queuing No queuing
such as to swim the equivalent distance to the Isle of Wight. Haslam says the uptake has been massive.
£42,845 £41,360 £41,250 £41,360 £41,250
1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 joining
joining
back after their swim. Afterwards, they can log onto tnheir acc eount to view a range of data including the distance they did in each stroke, how long they rested
Group IGroupdividual
exercise xercisecis
Individual exercise
since and how many calories they burned. since They can also set themselves challenges,
£50,000
£50,000£48,810 £48,810
£48,170 £48,170
£47,625 £46,545
£47,625 £46,545
£45,445 £46,845
£45,445 £46,845
£45,985
Total income = £359,610 Total income = £359,610
Total income = £372,170 Total income = £372,170
£45,985 £45,205 £43,995 £43,705 £45,205 £43,995 £43,705
£43,995 £43,995 £42,845
One thousand m mbers who never support. Heating is the next biggest cost, so GLL is also looking to reduce costs by not only using pool covers but also heat recovery systems. ●
Cybertrek 2015 Cybertrek 2015
Cybertrek 2015
Income per month Income per month Income per month
Income per month
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