INTERVIEW
37 degrees: “An opportunity to take that club to another level”
“Because that’s our real vision. If
someone just wants to come to us to get fitter or stronger, that’s fine, but we want to create a 360-degree approach to wellbeing: where it isn’t just about the type of exercise you do, but also how and what you eat, the precautionary steps you can take, what to do if you become injured or unwell. Our vision is to offer the best facilities, the best people,
the best nutrition – all in a luxurious environment – to help members lead a much better, healthier life.”
Building the portfolio Which brings us full circle to the acquisition of 37 degrees Tower Bridge and The Third Space’s two clubs. “The Third Space has just gone through a pretty material refurbishment programme,” says
Gandhi. “There’s still work to do – some sharpening of the offering to be done – but in terms of location, in terms of quality, in terms of the brand, they’re a fantastic couple of clubs. “And 37 degrees in the More London
estate has a very similar dynamic: a fantastic location with good people in the club. There’s now an opportunity for us to take that club to another level, to a Reebok standard, and generally improve the performance of the business. “Once we’ve settled those
investments down, I think we’ll have a fantastic core of clubs in very prime locations in London, with approximately 17,000–18,000 members across the group. And then it will be time to drive through the next phase of our plans: building brand new sites. “These new sites will be around
40,000sq ft clubs, and we’re already in discussions with landlords about three or four sites. The brief is the same as for the four existing clubs: the right mix of residential and commercial, in iconic locations, and with a single landlord with whom we can build a relationship and who understands the value we can bring to the overall development. “Nothing is imminent – it’s all at least
37 degrees Tower Bridge sits within the More London estate
The 28,000sq ft 37 degrees club caters for 3,500 members
34 Read Health Club Management online at
healthclubmanagement.co.uk/digital
12 to 24 months away yet – but in my mind, if we can get to seven or eight clubs in total, that will really be the core of the group we want to create.
February 2015 © Cybertrek 2015
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