International news Bally Total Fitness
down to five sites in US The US estate of Bally Total Fitness is now down to five clubs. This follows the completion of 24 Hour Fitness’ acquisition of 32 Bally clubs in the New York City, Denver and San Francisco markets in December, the closure of one club in New York state at the end of December, and the rebranding of another in Colorado. This marks the latest – and it would seem almost final – stage in the decline of Bally’s portfolio following two bankruptcies and numerous club sales, including 171 clubs to LA Fitness in 2011. Bally had 347 clubs across 26 US states after its second bankruptcy filing in 2008. Details:
http://lei.sr?a=G5z3a
GoGo Express takes portfolio to 10 clubs
Finland’s GoGo Express budget chain opened its latest club on 1 January 2015, taking its estate to a total of 10 clubs. Located in the city of Lahti, the 1,200sq m club offers a large gym with Life Fitness pin-loaded resistance and CV equipment, as well as some CV equipment from Star Trac. There’s also a very large free weight area. However, as with the other GoGo Express clubs, there is no group exercise. Membership costs just €18 a month on a 12-month contract. Details:
http://lei.sr?a=x2X8r
FFME launches bespoke nutrition service
Fitness First Middle East (FFME) has launched a new nutrition service for both members and non-members. Nutrition by Fitness First draws on the
expertise of nutritionists from Bespoke Wellness, FFME’s official nutrition partner. The service comprises nutritional consultations and meal plans based on individual goals, from weight loss, weight gain, body building and athlete training to health-related issues such as managing diabetes or to facilitate conceiving. The operator has also incorporated MYZONE into every new membership in the group as part of its retention strategy, with staff also encouraged to use the belts to lead by example. FFME is a franchise owned and operated under licence by the Landmark Group. Details:
http://lei.sr?a=w8G4v
20
Factory4 opens in Luxembourg
A new independent health and fitness club, Factory4 Fitness Club & More, has opened in Luxembourg.
The 3,000sq m club is split across two
levels and is equipped by Life Fitness and Technogym. Alongside the gym are three group exercise studios: for yoga/pilates, fit- dance, and indoor cycling. The club also offers sauna, steamroom and relaxation area, a beauty centre, and a restaurant, bar and lounge. Monthly membership starts at €83 on a 12-month contract up €110 on a month- by-month basis, while off-peak membership starts at €51 on a 12-month contract.
“Luxembourg is a very small country, but is the richest country per capita in the world,” says Factory4’s Diogo de Freitas. “In spite of that, we believe the quality of health clubs in the country has descended quickly over recent years, to the point that we have a country with an impressive financial capacity, but with very low fitness prices and low quality clubs. That’s why we created Factory4 – to offer high quality at acceptable prices.” He continues: “We have plans to open more
clubs, but for now the main goal is to make the first one reach its maximum potential.” Details:
http://lei.sr?a=M9b5E
Factory4 is a 3,000sq m club split
across two levels and aims to deliver high quality at acceptable prices
Fitness World gets Fresh in Denmark
Denmark’s largest health club operator, Fitness World, made two acquisitions during December and January. In December, it acquired the Danish arm of low-cost gym chain Fresh Fitness, and in January it made its
first foray out of the country by buying Polish club group Condizione (five clubs). Approximately 8.5 per cent of Denmark’s
entire 5.3 million population are now members of Fitness World after the acquisition of the 22 Fresh Fitness sites. Fitness World now has 150 clubs across the country, with plans to use this dominant position as a springboard for international growth, including further acquisitions. Fresh Fitness Denmark was
previously owned by Health & Fitness Nordic. Former Fresh Fitness CEO Rasmus Ingerslev will now work alongside the founder, majority shareholder and chair of Fitness World, Henrik Rossing.
Ingerslev (right) joins Rossing (left) at Fitness World Read Health Club Management online at
healthclubmanagement.co.uk/digital
Details:
http://lei.sr?a=j4W8r February 2015 ©
Cybertrek 2015
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