News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Jak Phillips Email:
jakphillips@leisuremedia.com
Fitness First: ‘Audi A4’ of gyms
Serco launches physical activity mentor project
The scheme includes GP referrals Chief executive Andrew Cosslett is leading Fitness First’s extensive transformation
Fitness First will inject £86m into the global
health club chain this
year, accelerating a transformation that CEO Andrew Cosslett says will make it the “Audi A4” of the health club sector. Fitness First has seen revenue increase
by 4 per cent year on year, while EBITDA is up 10 per cent at the clubs it has rebranded to occupy the “top end of the mainstream market”. As such, the chain’s latest investment – part of the £270m four-year transformation announced last year – will help complete the global rebrand by the end of 2015, a year ahead of schedule. Having witnessed
the positive results, the group is eager to complete the turnaround as quickly as possible and strengthen its resurgence. “We’re reversing five years of decline, so it’s a
long way back up the hill,” Cosslett told Health Club Management. “The UK business went positive a few months ago and we’re seeing the rebrand benefits start to shine through. “We’re moving upmarket, but it’s a gradual
process based on member perceptions. We want to be right at the top end of the mainstream market – not super premium – but the Audi A4 or BMW 5 Series.” Details:
http://lei.sr?a=s5N8g
Inactivity ‘twice as deadly’ as obesity Phy s i c a l
ina c t i v i t y i s
killing twice as many Europeans as obesity, according to a report from the University of Cambridge. The 12-year study – published in the American Journal of Clinical Nutrition – found that approximately 676,000 deaths in Europe each year can be attributed to inactivity, while 337,000 die from being overweight. Noting that both thin and fat people are at a higher risk of health problems if they are inactive, the researchers conclude that urging everyone to do at least 20 minutes of brisk walking a day would bring substantial benefits. The new report offers a timely boost for the physical activity sector and follows
February 2015 © Cybertrek 2015 Poundland: 37-piece ActivLife range
In the latest example of physical activity becoming ever more affordable and accessible beyond the four walls of the gym, bargain basement retailer Poundland has launched its own range of fitness products. The 37-piece ActivLife range offers free
The evidence base for the dangers of inactivity is growing
ukactive CEO David Stalker’s ongoing calls for stronger data to support the physical activity sector’s quest to become a “central pillar of the nation’s public health strategy”. Details:
http://lei.sr?a=R2N9T
weights, yoga mats, protein shakes and sports bottles, all for £1 per item. Also on sale are weight gloves, protein bars, workout towels and skipping ropes. It follows Sports Direct’s £5 a month
gym memberships, and suggests that ‘budget fitness’ will continue to be redefined. Details:
http://lei.sr?a=E6S6J
Read Health Club Management online at
healthclubmanagement.co.uk/digital 11
Leisure operator Serco is to roll out a mentoring programme aimed at tackling chronic inactivity across its sites, following a successful pilot run with Sport England. The Healthy Life programme identifies individuals who do no exercise at all and supports them to build sustainable physical activity into their lives. Under the programme, each individual is assigned a health and wellbeing coach who encourages them to take part in activities at their local leisure centre and assesses their progress. Details:
http://lei.sr?a=h4z9V
Poundland cuts the fat with £1 fitness range
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