DIAGRAM 1: 2013 Spa and Wellness Cluster: a US$3.4tn industry*
Healthy
Beauty & Anti-Aging US$1tn
Spa Industry US$94bn
Complementary &
Alternative Medicine US$187bn
Thermal /
Mineral Springs US$50bn
Preventative &
Personalised Medicine US$433bn
Wellness Lifestyle Real Estate US$100bn
Wellness Tourism US$494bn
Workplace Wellness $41bn
Eating, Nutrition & Weight Loss US$574bn
Fitness & Mind Body US$446bn
Thermal / Mineral Springs
Business establishments associated with the wellness, recreational and therapeutic uses of waters with special properties
Spa Industry
Includes: spa facilities; spa investment capital; spa education; spa media,
associations & events; and spa consulting *Note: numbers may not add up due to overlap in segments. Source: 2014 Global Spa & Wellness Economy Monitor, SRI International
Wellness Tourism
Travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing
(see Table 1). Since 2007, China entered the top fi ve markets, Russia entered the top 10, and Indonesia, Poland and Brazil entered the top 20. However, the spa workforce needs to
increase to accompany projected growth. Spas employed an estimated 1.9 million people worldwide in 2013, including about 1.1 million therapists and 200,000 spa managers and directors. If the spa industry continues growing at the same rate at which it grew from 2007-2013, then there will be a projected 2.7 million people employed by spas in 2018. An additional 500,000 trained spa therapists and 80,000 experienced spa managers/directors – above the current levels – will be needed by the industry in 2018.
Inaugural springs data The Global Spa & Wellness Economy Monitor research included the fi rst-ever analysis of the global thermal and mineral springs market, worth US$50bn (€39bn,
Outpacing the economy: revenue in the global spa
industry grew by 56 per cent from 2007, compared to a 31 per cent change in world GDP during the same period
£31bn) spanning 26,846 properties across 103 nations. In many countries and regions, the modern spa experience is rooted in the age-old traditions of bathing, rejuvenating and healing the body and spirit in thermal and mineral waters. This natural resource is enjoying a resurgence of interest around the world as consumers increasingly seek out authentic, natural and place-based experiences. In the study, SRI estimated the revenues of business establishments associated
Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online
spabusiness.com/digital
with the wellness, recreational and therapeutic uses of waters with special properties including thermal water, mineral water and seawater. It was revealed that thermal/mineral
springs without spa services are far more prevalent – they account for 20,343 establishments against the 6,504 that have spa treatment facilities. However, those springs with spa services and bathing facilities bring in signifi cantly more revenue because, in most countries, bathing and swimming facilities alone earn low admission fees and are often traditional or rustic in nature. In fact, those establishments off ering spa services earn almost twice the revenue as those without, US$32bn (€25bn, £20bn) against US$18bn (€14bn, £11bn) annually. The global thermal/mineral springs
industry is heavily concentrated in a small number of countries in Asia and Europe. China and Japan alone account for 51 per cent of global revenues. The
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