PRODUCT FOCUS
JASON HOLLAND, PRODUCT EDITOR, SPA BUSINESS
NAILCARE
We ask nailcare suppliers about their spa off ering, why nail treatments are good for business and what the latest trends are
JESSICA / GERRARD INTERNATIONAL
Mine lacquers feature precious metals – a bottle starts at US$75 MINE
“Luxury is always in fashion,” according to Veleta Vancza, the creative director of US-based Mine which off ers nail lacquers exclusively pigmented with precious metals such as gold, fi ne silver and pewter. The lacquers, which retail with an equally exclusive price of US$75- US$500 (€59-€394, £46-£308) a bottle, allow customers to accessorise their fi ngertips with genuine precious metals. Vancza says spas should couple the lacquers with their own nailcare- focused services to create a more holistic option and suggests an add-on cost of US$25-US$75 (€20-€60, £16-£47) depending on the product chosen. Two of Mine’s key spa accounts are The Miami Beach Edition spa in
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Jessica has an adaptable menu of treatments dependent on an individual spa’s needs and the time a client has available. A half hour manicure typically costs £21 (US$34, €27) and begins with the hands and cuticles being conditioned and moisturised. Nails are then shaped and treated with a prescriptive basecoat before a polish is applied. The company has more than 250 custom
colour shades and over 150 GELeration Soak-Off gel colours, which Mandy Cook, sales director at UK distributor Gerrard International says is currently the most popular product, citing the choice avail- able and the fact that it dries instantly. Cook also notes that manicures and
the US, with the tie-up beginning in November 2014, and the Mandarin Oriental Tokyo spa. The Mine range includes 10 lacquers, three base coats, and fi ve top coats.
Spa-kit.net keyword: Mine
pedicures work extremely well when performed alongside other spa treat- ments. “A relaxing Zenspa pedicure partners perfectly with an Indian head massage, or a LeRemedi hand treatment is ideal when performed during facials while a masque develops,” she says.
Spa-kit.net keyword: Jessica Read Spa Business online
spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014
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