SPA FORESIGHT™ ON-SITE AND ON-DEMAND 9. 3D PRODUCT PRINTING 3D printing – product houses beware
The therapist goes to get a bottle of body scrub and fi nds someone took the last one. A disaster? Today perhaps, but not for much longer. Soon it will be possible to 3D print more to order on-site. The implications are huge and will change both the economics of spa operations and the relationship between suppliers and operators. 3D printing products on-site will mean
they’re fresher, so less preservatives will be needed, shipping costs will be lower and storage and packaging will be reduced. Product companies
which gear up for this hugely disruptive trend will be able to control the intellectual property rights to their own formulations. But those that sit back and do nothing will fi nd that – as with the drug industry – there will be competitors who adapt
their formulae and create generic versions. The power of the brand
and the control which suppliers exert over the infrastructure will be key. If a product house creates a 3D printing option for clients whereby they have a licence to print a branded product for use in treatments, then they will retain market share, but if this isn’t done, then they could potentially lose their business.
Weather impacts on consumer buying patterns WEATHER CHANNEL 10. PREDICTING PURCHASING
In the US, the Weather Channel has rebranded as the Weather Company – a business with over 75 years’ of weather data which it’s using to predict not only the weather, but when people are more likely to buy certain goods. We think operators will increasingly use big data like this to under- stand customer behaviour and how to optimise income.
Gaiam’s virtual yoga includes instruction by Rodney Yee
ACCESS TO EXPERTS 12. VIRTUAL TRAINER
WELCOMING GUESTS 11. NO FRONT DESK
Cloud software enables operators to remove the front desk and instead welcome guests with a tablet computer and a personal greeting at check-in. Spas and hotels are experimenting with tablet check-
ins, while some restaurants are trialling app payments which allow customers to avoid a wait for their bill.
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Given their ability to generate value from underutilised space, virtual exercise classes are likely to be picked up by spas. They’re already very popular with top fi tness operators such as GoodLife Fitness, Virgin Active and Anytime Fitness. Systems consist of a screen,
projector and a computer con- nected to the internet that runs classes and installation starts at US$3,000 (€2,210, £1,790).
Operators can pre-schedule classes or let customers choose sessions on-demand. They enable facilities to
off er world-class instruc- tion and a huge variety of trainers. Gaiam provides yoga sessions by Rodney Yee. Other major brands such as Les Mills and Zumba have also entered the virtual arena which suggests that it’s on the brink of rapid growth.
Read Spa Business online
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