PRODUCT FOCUS: NAILCARE
Mavala off ers more than 240 polish shades, plus 300 nailcare products MAVALA
Orly says that a seasonal approach to colour is a must
ORLY
A seasonal approach to nail colour is essen- tial and nail art is now a must-have service for spas looking to move with the times, according to Orly. Aiming to take a leading role, the company is off ering a half-day and full-day art and design course for spas. Orly prides itself on creating spectacular nails at a range of catwalk shows by fashion designers such as Amanda Wakeley, Jean Pierre Braganza and Felder+Felder. It says customers are also looking for
added benefi ts beyond just colour, and Orly has included vitamins in its polish and gels to ensure nails are cared for and protected while building strength and length. Orly has more than 160 polishes in
its core range, with the aim of creating high-shine, high-defi nition nails, and off ers upwards of 300 ancillary products. Around 10 treatments are currently off ered, developed by a dedicated educa- tion department, and start from between £15-£20 (US$24-US$32, €19-€26) for a 30-minute express manicure.
Spa-kit.net keyword: Orly 108
Lynn Gray, creative director at Mavala, recommends that spas include hand and foot services as they are an aff ordable fi nishing touch for clients. Its luxury treatment – Platinum Spa Manicure and Pedicure – is its most popular and includes cuticle work, a nail scrub, a hand and foot scrub and mask, and fi nishes with a luxury mas- sage and polish. Each client receives a complimentary nail polish at the end of the treatment with the 75-minute spa manicure costing around £36-£41 (US$58-US$66, €50-€52) and the
60-minute spa pedicure usually priced at £26-£36 (US$42-Us$58, €33-€50). Gray says it’s vital for spas to carry
out therapist training in treatment and product knowledge to ensure services are of the highest standard. Mavala distributes to more than
130 countries and has a presence in hundreds of spas. Its polishes are avail- able in over 240 shades, while a range of more than 300 products for the care of nails, hands and feet is also off ered.
Spa-kit.net keyword: Mavala
LEIGHTON DENNY
Key international accounts for Leighton Denny include Claridges New Delhi, W hotel Bangkok and the Waldorf Astoria in Berlin. The company has designed more
than 16 manicure and pedicure treat- ments, as well as a gel polish, and says these can help spas connect with a broad range of new clients from cash- rich time-poor guests or those who have a limited budget. Nail treatments can also be a way to create a social area for regular guests to meet. While gels have taken the industry
by storm, according to international sales & marketing manager Nathaniel Hibbs, they can be less popular at spas as a more holistic approach is tradition- ally favoured. However, “if you position your nail [service] area away from relaxation and treatment rooms and you
The 16 diff erent nail services help spas connect with a broad clientele
can contain the smell and noise”, they could yet prove a hit, he says.
Spa-kit.net keywords: Leighton Denny
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