PROMOTIONAL FEATURE
PERSONAL FITNESS DOESN’T NEED TO BE A GRIND
With the aim of providing a revolutionary workout experience, Matrix Fitness has supplied a full range of products for a newly-refurbished gym at a premier Oxfordshire venue
Client: Bicester Hotel, Golf and Spa Supplier: Matrix Fitness
N
estling in 134 acres of stunning Oxfordshire countryside, Bicester Hotel, Golf and Spa is the perfect venue for
leisure, business, and golf. The hotel’s superior facilities include an exclusive health and fi tness club overlooking the golf course, which has recently under- gone a £300k transformation. The spacious gym, open to overnight
guests and members, now boasts a full range of high-end Matrix Fitness cardiovascular products including Ascent trainers, treadmills, ellipticals and cycles; all featuring Virtual Active for a revolutionary workout experience. Matrix has also installed the engaging MyRide system, enabling gym users to experience the closest thing to outdoor cycling without having to negotiate traffi c or weather! The refurbishment extends to the site’s strength off ering too; with the introduction of customised products from the supplier’s Ultra range. Health club manager Peter Kerswell-
Jensen said of the decision to invest in Matrix Fitness equipment: “The reason we chose Matrix as our
equipment manufacturer was largely due to the impressive design and the vast
The reason we chose Matrix was largely due
to the impressive design and the vast services the equipment has to
off er – our membership has been blown away
services the equipment has to off er. Our membership has been blown away by the Virtual Active software and further exercise capabilities of the machines. The asset management software enables us as a team to ensure our membership has the best maintained equipment possible, and makes the process of repair so much easier with the online reporting system. “We have been really pleased with the
outcome of the machines and the feedback from members only confi rms how great this equipment is. They are much more interactive, enticing, and simple to use and have already started to have a positive impact. With regard to our membership it has for a long time sat at a steady balance, however since the install we have seen an increase in membership by three per cent over the last two months, and people are continuing to join.” Andy Loughray, head of national sales at Matrix Fitness, added:
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■ The luxurious surroundings provide an ideal complement for the Matrix equipment at the Bicester Hotel, Golf and Spa’s gym
“We are delighted to add Bicester Hotel,
Golf and Spa to our premier installation portfolio. The venue is the perfect show- case for our high-end equipment, with the luxurious surroundings providing the ideal complement for our premium products.” The hotel’s enviable range of facilities
includes a magnifi cent golf course, dedicated yoga, dance, and indoor cycling studios, a luxury pool complex and spa, and four new fl oodlit tennis courts. After an intensive workout, guests can also benefi t from a wealth of beauty and therapeutic treatments in the Forest of Wellbeing suite, and enjoy an exquisite dining experience in Grays Restaurant, or a light bite in the elegant contemporary bar and lounge area.
www.matrixfitness.co.uk 29
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