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SPA FORESIGHT™


A microgym by Body Bike


SPECIALIST FITNESS 16. MICROGYMS


Austria’s Original FX Mayr Health Center focuses on gut health


Microgyms – centres specialising in just one area of fi tness such as cycling or functional training – are taking the health club market by storm, creating a new breed of exerciser which spas can also target. The users are becoming more


targeted with each club they join – wanting a specifi c type of yoga, group cycling or equipment. Savvy spa operators will monitor


the microgym movement and emulate the experience by putting on themed workouts with special guest instructors. We also expect to see partnerships forming between microgym and spa owners.


THE SECOND BRAIN 17. GUT HEALTH


A growing body of science is revealing just how essential our digestion is to overall physical and mental wellbeing. The 9m long enteric


nervous system is referred to as ‘the second brain’ because it contains around half a billion nerve endings – more than in the spinal cord. It not only controls


THE BASICS ARE NOW A USP


18. CLEAR AIR AND WATER


Breathing clean air and drinking and bath- ing in clean water are three fundamentals of health, but for some who live in toxic places, there’s no respite from pollution. Spas that off er access to clean air and


water will fi nd that this USP is increas- ingly sought by consumers and we foresee a new trend emerging around the provision of both of these elements, by either natural or artifi cial means. We expect spas with access to clean air


and water to devise healing programmes, while those located in polluted places, will have the opportunity to off er special rooms where guests can enjoy breathing clean air and bathing in pure water. This will extend to concepts such as sensory rooms with 360 degree-screens where it will be possible to simulate standing on a beach in a wood or lavender fi eld.


36 Read Spa Business online spabusiness.com/digital Spa Business 4 2014 ©Cybertrek 2014


Consumers will value healing breaks which provide respite from unhealthy environments


digestion but exerts a powerful eff ect on hunger and appetite hormones like ghrelin and CCK, as well as immunity and mood. It also manufactures around 50 per cent of the feel- good hormones serotonin and dopamine. The FX Mayr cure is


a renowned treatment for digestion in Austria,


but is less well known internationally. It’s based on a restricted calorie, low starch regime, Epsom salts to cleanse the bowel and abdominal massage. We predict extreme


growth in the number of spas off ering gut health programmes as research backs up its importance in underpinning wellness.


SHUTTERSTOCK.COM/ZAI ARAGON


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