GLACIAL SPA
The hot pools are filled with water
collected from the glacier and heated by gas. The water treatment process uses a combination of salt and electricity to sanitise the pools and while there is a natural spring on-site – one of over 20 in the area – NTT hasn’t plugged into this yet. “We’re not 100 per cent sure where
the spring is, but we do know it’s located in a fault line zone and that it’s prone to movement because of the shifting landscape,” explains Myers. “The cost to drill down, combined with the uncertainty of the location, makes it prohibitive at the moment.” But she adds that it could be something worth considering once they have more pools. As the massage facility only has one
treatment room, the menu has been kept simple. There are relaxation, deep tissue or hot stone massages, using local organic beeswax products, which cost NZ$85 (US$74, €55, £43) for 30 minutes or NZ$175 (US$175, €153, £113) for 90 minutes. However, plans are in motion to expand. This year, the company begins the largest development on-site since its opening, including the addition of a couple’s massage room, as well as a small café and extended retail area. “The new development will mean we
can expand our therapeutic offer and cater for a wider range in the market,” Myers
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Up to 60,000 people a year visit the hot pools and the experience is proving so popular that there are plans to add 11 more pools
says. “Our plan has always been to develop the treatments to meet demand and with customers indicating their desire to see more in terms of an offer at the complex, we’re now in the position to do so.” At the front of the site, a joint reception
area for the Glacier Hot Pools and the Franz Josef Glacier Guides is also in the works. This makes commercial sense, given that a ticket to the glacier includes a complimentary visit to the hot pools. As of this month, visitors will be able to check in for their hikes on the ice and return to the Glacier Hot Pools straight afterwards to warm up and relax.
BUSINESS AT A GLANCE
The Ngāi Tahu Tourism portfolio includes: n Shotover Jet (Queenstown) n Franz Josef Glacier Guides (Franz Josef)
n Glacier Hot Pools (Franz Josef) n Rainbow Springs Kiwi Wildlife Park (Rotorua)
n Huka Falls Jet (Taupō) n Agrodome (Rotorua) n Dart River Safaris (Queenstown) n Hollyford Track (Fiordland National Park)
IMPORTANT CONTRIBUTOR Myers says the Glacier Hot Pools are a long-term investment that have helped NTT to expand its product offering in Franz Josef. Each of the businesses in NTT’s portfolio operates separately, partly because of the diversity of the offers. However, geographical clusters have been formed – the hot pools are part of the West Coast group – and general management and marketing are shared across them. “NTT has significant visitor levels at the
Franz Josef Glacier and the Glacier Hot Pools provide an additional activity for these visitors.” Myers says. “This makes the West Coast cluster an important contributor to the overall group.”
Read Spa Business online
spabusiness.com / digital Spa Business 4 2014 ©Cybertrek 2014
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