TECHNOLOGY
Millennium picked after exhaustive search
Angela Cortright, principal at the Spa Gregorie’s day spa chain in California, describes herself as a computer industry veteran. She conducted an “exhaustive analysis” before selecting “user-friendly yet powerful” software from Millennium. “I was impressed with the robust
feature set, the dedication of the company to staying on the leading edge of technology, its culture and its customer support,” she says. Cortright says that the three Spa
Deep Nature manages more than 40 spas and uses ADN software in most of them
“A reliable management tool is essential for the
running and profitability of a spa facility where the difficulty is not to create a spa, but to create one that makes money!”
Deep Nature president Julien Patty Deep Nature says ADN is a reliable management tool
French company Deep Nature offers 420 treatments per day at the 40 spas it manages for luxury hotel, residences and cruise ships worldwide (see SB14/3 p32). President and founder Julien Patty describes ADN’s Nymphéa software as a complete solution which enables “interactivity between our teams, and which perfectly meets the requirements of large profit centres”. Used in most Deep Nature spas,
the software can interface with hotel property management system (PMS) software, which Patty says allows the company to post spa invoices to the client’s room and helps “manage inter-service with ease”. Patty also particularly appreciates the 365 days-a-year hotline and the
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high level of customer service at ADN. “With spas located all around the world, like in Bora Bora, which is 12 hours behind France, the hotline availability is more than important,” he says. “A reliable management tool is essential for the running and the profitability of a spa facility where the difficulty is not to create a spa but to create one that makes money!” Nymphéa optimises client mailing
based on consumption patterns and provides accurate statistics on treatments and products with daily, weekly, monthly and/or annual figures. The software also allows Deep Nature to create promotional campaigns and to measure direct returns.
Spa-kit.net Keyword: ADN
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Gregorie’s make rigorous use of Millennium’s analysis tools to improve operations. These cover areas such as inventory turns, most and least popular products and services, therapist productivity, yield management, traffic patterns and revenue patterns. The data is then reviewed and discussed at monthly, and in some cases daily, management meetings in order to “set direction for profitable strategies”. The fact that Millennium’s software
is user-friendly helps to reduce errors and training costs as employees can be quickly brought up to speed in using it. Cortright also says the system is smart enough to help prevent mistakes such as double booking or ring out errors that, in turn, save money. Finally, the marketing tools on
offer have proved to be a great help in improving revenue. “We’re able to pinpoint customers who meet certain criteria, such as frequency of visit or purchase patterns and market to them,” explains Cortright.
Spa-kit.net Keyword: Millennium
Millennium helps to “set direction for profitable strategies”
Angela Cortright
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