There are 10 boutique properties in the Alila portfolio and 19 more are due to open in the next four years. Nearly all of them have spas
“W
e don’t follow suit, we create, we develop, we’re artisans and yes, we see ourselves
as a leader in the fi eld,” says Steve Jeisman, the group director of spas and development for Alila Hotels & Resorts. As an example, Jeisman is hiring PR people as spa managers and considers therapist wellbeing a key performance indicator. All of Alila’s treatments are crafted in-house and its proud to have
created all of its own spa products and villa amenities – 60 in total – which can be purchased via a dedicated e-commerce platform,
shopalila.com. Alila means surprise in Sanskrit and unique touches are part of its ethos. The Indonesian company launched in 2001 and has been growing slowly, but surely. Today, it has 10 boutique properties, nine with spas, and 19 more in the pipeline (see p44). In a strategic move this May, Alila also announced a partnership with Commune
Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online
spabusiness.com/digital
Hotels & Resorts, which has 36 sites across the US plus 10 others in development. As the pace picks up, we talk to Jeisman
about how he fi rst created the Spa Alila brand, what the tie-up with Commune means and what other innovations we can expect.
The spa choice Attention to detail was something Jeisman learned early on in his career. Aged 22, he found himself running a small boutique hotel in his hometown of Perth, Australia
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