Growing and spa are a natural fit. The message is, if you can make it edible then do so
GROWING INTEREST 3. EDIBLE ENVIRONMENTS
Going to the spa to get your hands in the soil and do some gardening may seem an unlikely idea, but we think growing and spa are natural bedfellows and predict this trend will take off. Growing is the new rock and roll, with
horticulture degrees at full capacity, foraging becoming a career choice and communities being built around brands like Modern Farmer, the New York-based magazine which is attracting a crowd who love to grow and eat.
In the restaurant sector, chefs now view
the soil as the starting point for their craft, with some investing in their own farms, while new resort Kittitian Hills in St Kitts will have an edible golf course. Edible parks and ponds are also becom-
ing more popular in response to the drive to make communities more local, natural and sustainable – the message is, if you can make it edible then do so. We expect to see spas embracing the Grower movement in a multitude of
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ways, such as adding rooftop gardens and opening up space for growing. Working in the gardens and with the
soil – with the added benefits associated with earthing – could be an enjoyable part of the spa experience. This is especially the case for those who live in cities. Being able to graze on the landscape while enjoying the outdoors is a nourishing and healing pleasure that fits perfectly with the spa ethos and chimes with the growing interest in ‘food as medicine’.
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