CND / SWEET SQUARED
Nails are fi nally at the forefront of the beauty industry and spas would be “crazy not to” off er treatments and services, according to Samantha Sweet, the co-founder of Sweet Squared which distributes CND in the UK and Ireland. She says, they simply give the customer “instant gratifi cation”. There are around 14
diff erent nail treatments/ services and its most popular in spas is a manicure/pedicure using Shellac, the 14+ day colour wear polish designed to give nails a mirror shine without damaging them. The company also off ers CND’s
Vinylux weekly polish and Color Clubs Ruby & Wing colour changing polish. In total, there are around 200 shades with new seasonal collections introduced every year. With the company doing more nail art classes than almost any other class in its repertoire, Sweet would recommend
that spas get in on this trend, focusing on simple, elegant or avant-garde looks that don’t take too long. “Keeping it simple works best for the spa environment, can be extremely eff ective and not hard to create,” she says.
Spa-kit.net keyword: CND ESSIE
Essie strives to make its polishes a ‘girl’s best friend’, with its 250 core shades, plus fashion-focused seasonal collections. Driven by owning company L’Oréal, innovations include a “good for you” gel colour and hydra-resurfacing technology which is used in Essie’s newly launched spa ranges. The company’s Spa
Pedicure, which includes a massage designed by the head physiothera- pist of the New York Ballet, is popular in spas. The treatment lasts 75-90 minutes and Essie suggests it should be priced in-line with other luxury spa services. Essie describes a deluxe manicure/
pedicure as the ultimate indulgence which allow therapists to build a stronger relationship with clients. They make a great starter treatment for those unsure about the more in-depth spa services.
Spa-kit.net keyword: Essie CND recommends that spas get in on the nail art trend
Healthy and beautiful nails courtesy of SpaRitual SPARITUAL
A desire for healthy and beautiful nails is a perfect trend for spas, says a spokesperson at SpaRitual, adding that nail services make an excellent extra for guests and off er spas with an additional revenue stream. The company supplies eco-friendly,
vegan polishes at a number of high-end spas around the world such as Spa Village Ritz-Carlton in
Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online
spabusiness.com/digital
Malaysia, Talise Spa in Dubai and Mandarin Oriental in New York. It off ers a wide range of polishes
and nailcare products such as the Handprint Hand Serum and Salve and Cuti-Cocktail. Its treatment protocols include four hand and foot rituals and a Slow Beauty Body massage.
Spa-kit.net keyword: SpaRitual 107
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118