ESPA at The Joule Dallas is the ultimate urban retreat
From the start of every partnership, commercial considerations underpin everything we do to ensure our spas make money. We have the expertise to do this and it more than pays for itself
Intensive Serum, a potent super serum to lighten, brighten and fi rm the complexion. We’re also about to launch a new facial incorporating both ProCleanser and Skin Radiance Serum at our spa at Gleneagles Hotel in Scotland. Called the Advanced Pro-Radiance Facial, it’s a 90-minute treatment incorporating a deep brush cleanse and brightening mask.
You’ve also just launched a new treatment programme called Nurture and Support for people recovering from cancer – what’s the thinking behind this? We were one of the fi rst companies to do pre-natal treatments 20 years ago, when we saw that there was an increase in the market of pregnant women wanting treatments, yet most therapists were scared stiff to do them. The same now applies to people with cancer. Several people I’m close to have
had cancer, so I understand how psychologically damaging it can be for someone in recovery to feel they are clear of the disease only to be told by a spa therapist, “Sorry, we can’t treat you.” Over the years, we’ve treated many people with cancer and worked with
numerous health-related organisations. Drawing on this experience, we’ve come up with six specialised treatments, all of which been carefully developed around the philosophy of nurturing, soothing and relaxing, without any aggressive products or procedures. The programme is based on the understanding that each individual will have diff erent symptoms, degrees and stages of cancer, and that each cancer will manifest diff erently in each person. We have worked with several
specialists to make sure these treatments are completely safe, but we’re not making any medical claims for them: the emphasis is very much on helping people to relax and feel cherished. Every treatment begins with breath work and visualisation, and guests can choose from a facial, body envelopment, energy balancing treatment, full body massage, scalp massage, and hand and foot ritual. The most advanced therapists will
deliver these treatments and they will only go into select locations that have the
Spa Business 4 2014 ©Cybertrek 2014 Read Spa Business online
spabusiness.com/digital
Optimal Skin ProCleanser, a revolutionary three-in-one radiance-boosting cleanser
necessary support systems in place and that are willing
to invest in training. This has been a huge investment for us, and we don’t necessarily expect
to see a large return on it, but that’s not why we’re doing it.
What’s next for ESPA? We’ll continue to work hard to surpass guests’ expectations, both in the spas that we manage and those that we partner. Wellness remains close to my heart, so we’ll continue to roll out ESPA Life – our wellness concept for hotels – and we’ll
continue to push the envelope when it comes to new product and treatment development, particularly in the areas of ageing and women’s health. As a company, we do feel that we are leaders and innovators, and while we don’t want to be the biggest, we do want to continue to be the best. ●
57
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118