PROJECT PROFILES
PROJECT PROFILE PROMOTION
Member experience Client: Nuffi eld Health Supplier: Wattbike
N
uffield Health is the UK’s leading provider of preventative healthcare services. Through its 31
hospitals, 65 Fitness and Wellbeing centres and large number of corporate facilities, it offers patients and members a service that makes achieving and maintaining good health possible. The organisation’s success is
attributed to its focus on putting its members, patients and clients fi rst and providing them with high quality services. From offering all gym members a free, comprehensive health MOT to adding medical services to its Fitness and Wellbeing centres, the organisation is focused on offering integrated solutions to improve overall wellbeing. It also adopts an innovative approach
to the equipment and facilities it offers its members, to ensure exercise is accessible, sustainable and enjoyable. As part of this – and in line with the boom in cycling and triathlon – Wattbike has now been installed in over 50 Nuffi eld Health locations, including consumer, corporate and education sites.
Wattbike is now installed in over 50 Nuffi eld Health locations Rick Crawford, fi tness innovation and
development manager at Nuffi eld Health, explains: “Both our existing and new members are excited to have access to Wattbikes. Cyclists and triathletes are very keen to use the bike, and we’re pleased to see people who are new to fi tness also trying them out and experiencing the benefi ts. “Our members range from those who
simply want to improve their lifestyle through to elite athletes. The fl exibility of the Wattbike’s set-up and in-built testing features means we can use it with all our members in different ways to help them get results.” As an accessible and reliable tool
for fi tness testing, the Wattbike is providing many of the teams within Nuffi eld Health with an additional way to measure fi tness. Its live pedalling technique analysis, the Polar View, visualises imbalances and is used for assessment, intervention and the treatment of lower body injuries by expert on-site physiotherapists. Crawford continues: “Many of our
members like being able to record what they’ve achieved. The storage of data
82 Read Health Club Management online at
healthclubmanagement.co.uk/digital
on the Wattbike is really useful for this and can be used by our experts to help measure progress in a productive way. Members also love the feedback Wattbike offers, whether that be training to a certain power output or improving pedalling technique.” Nuffi eld has also introduced the
Wattbike to its pioneering education sites. At the Fitness and Wellbeing site at Bilborough Sixth Form College in Nottingham, Wattbike is used for practical demos as part of the BTEC Subsidiary Diploma in Sport. Being able to undertake testing with instant feedback has enhanced a traditionally theoretical aspect of the course. Richard Baker, commercial director at
Wattbike, says: “Nuffi eld Health offers a fantastic example of how the Wattbike can offer versatility to an organisation that’s focused on health and wellbeing. “Wattbike provides a whole host of
recordable fi tness data that improves the overall ride experience. Every day, our commercial partners tell us that new members are signing up simply because they have invested in Wattbike for their sites.” Details:
www.wattbike.com
July 2014 © Cybertrek 2014
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