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HEALTH CLUB MANAGEMENT Welcome to


Health Club Management is IHRSA’s European Strategic Media Partner


p52 Managers need to gain the trust of their team to lead them to success


p12 Caroline Pugh on the new VFit 3D body scanner


p48 What drives someone to exercise affects retention Contents


03 Editor’s letter Clubs must make people believe they can be active today, and make them want to be by telling them how good it will make them feel – today, says Kate Cracknell


08 People profiles Molly Crockett on precommitment, Dr Charles Eugster on his dream for the fitness industry, and Caroline Pugh on a new 3D body scanner


14 Letters For those with mental health issues, the physical and social benefits of exercise can change lives, says Rob Love of British Military Fitness


16 News round-up UK surpasses 8 million gym members, Sports Direct takes control of its first site, Apple unveils plans for its new tracking platform, and Disney drafted in to get kids fit


4


24 International news Demonstrations in Washington DC over plans to impose a ‘fitness tax’, sale of 24 Hour Fitness is completed, and Anytime Fitness opens its 2,500th club


26 People news OCL boosts outreach work with two new appointments


28 IHRSA Europe update Rafi Mohammed on competing with the budget clubs, and IHRSA’s new publication aimed at children


32 ukactive update CEO David Stalker talks about a new tie-up with Coca-Cola and how it fits with ukactive’s mission


34 Diary dates We feature some of the latest charity events and challenges scheduled for the coming months


Read Health Club Management online at healthclubmanagement.co.uk/digital


36 Making the cut The shortlist is announced for the 2014 Members’ Choice Health Club Awards Is your club in the running?


38 Everyone’s talking about... Attracting investors As the economic climate improves, what should operators be doing to catch the attention of investors? We ask our panel of experts


40 Interview Reynir Indahl The chair of Health & Fitness Nordic talks to Kate Cracknell about the disruptive influence of technology and the fundamental need for businesses to be useful


48 What drives you? Lose weight, tone up, get fit? Is this what your members really want from a club, and how does it affect retention? Melvyn Hillsdon reports


July 2014 © Cybertrek 2014


p70 Are payment systems keeping up with consumer and industry trends?


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