News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Jak Phillips Email:
jakphillips@leisuremedia.com
Les Mills: Virtual reality classes
Right Directions to lead on ASA accreditation
The scheme aims to boost best practice The Reebok-Les Mills pop-up box launched in London and will now tour Europe
Les Mills International has launched a brand new ‘immersive fitness’ product: The Project. Working in partnership with Reebok,
The Project brings together group exercise with cutting-edge entertainment to create a product which, in an exclusive interview with HCM, Les Mills CEO Phillip Mills described as “transformational for fitness”. The concept comprises a three-walled
room onto which video content is streamed throughout a class. “It’s like being inside a computer game – a complete virtual reality that changes with each song,” says Mills. Les Mills has made a significant investment
over the last year in producing video content, working with digital special effects experts to create three classes for the launch: cycling class The Trip, a BodyCombat/GRIT workout, and a BodyBalance/BodyJam class. “In the cycling class, for example, one
minute you’ll be cycling through the stars in the universe, the next it’s as if you’re in the Tron computer game, then all of a sudden you’re climbing a vast mountain or cycling across the sea,” says Mills. “This is as big as when we added exercise to music... It may be the biggest thing Les Mills has ever done.” Details:
http://lei.sr?a=z3S8J
Fitness First secures £115m bank loan
Fitness First has raised a new £115m debt facility that will be used to pay off an existing loan from shareholders and underpin the group’s development plans.
The finance comes
from four banks – HSBC, Barclays, UBS and IKB – and marks the first time the group has successfully secured an external loan since its Company Voluntary Arrangement (CVA) in 2012. The package comprises a
Health and safety specialist Right Directions – the company that delivers Quest on behalf of Sport England and ukactive’s Code of Practice – will now co-ordinate the ASA’s Learn To Swim accreditation scheme for facilities offering swim schools. Right Direction’s agreement with the ASA brings all three leading industry awards together, allowing operators to save time and money by achieving their ASA Learn To Swim accreditation and ukactive Code as part of their Quest assessment. Details:
http://lei.sr?a=U3n7U
Voting closed for Health Club Awards 2014
The official shortlist will be announced this month for the fourth annual Members’ Choice Health Club Awards, sponsored by Physical Company and USN and in partnership with Health Club Management. The awards aim to find out which
Chief exec Andy Cosslett is leading the group’s makeover
£100m term loan and a £15m revolving credit facility. The transaction marks a milestone in the restoration of the company’s financial position and comes at a time when the group is undergoing a £270m global makeover, implementing a widespread training
July 2014 © Cybertrek 2014
overhaul and planning major expansions in Asia. Chief financial officer John Wartig hailed the deal as signifying external lenders’ “growing confidence” in the company’s strategy. Details:
http://lei.sr?a=e3U7W
clubs offer the best all-round customer experience based purely on ratings from members. This year, 400 clubs entered and just over 35,000 votes were cast between 1 March and 16 June: 150 clubs and leisure centres will make up the shortlist in regions around the UK (see also p36). “The reaction we’ve had from clubs taking part this year has been fantastic. Teams have really embraced the concept of the competition,” says managing director of the awards Simon Brown. “It’s a great opportunity to increase interaction between staff and customers and the feedback from members is both valuable and really motivating to the clubs involved.” The winners will be announced at the
Health Club Awards ceremony on Tuesday 30 September, held alongside LIW. Details:
http://lei.sr?a=B2g4S
Read Health Club Management online at
healthclubmanagement.co.uk/digital 17
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