EUROPEAN RESEARCH
Health & Fitness Nordic ranks fourth in terms of member numbers after a merger
Germany’s McFit is top of the low- cost market
“In 2013, the 10 leading fi tness
companies in Europe brought in total revenues of €2.8bn, and individual
operators needed revenues of at least €150m to be in the top 10,” says Niels Gronau, author of the new report and fi tness industry expert for Deloitte. In fact, in terms of total revenue, the
European fi tness market (€25.3bn) has overtaken the ‘birthplace of fi tness’ – the United States – where annual revenues reached €17bn. With the younger European markets also looking set for strong growth, it seems probable that Europe will increase its lead in the coming years. Not surprising, then, that US operators such as Anytime Fitness, Hard Candy Fitness and Equinox have spotted this opportunity and are expanding their concepts into Europe. “Given the current developments,
it’s very likely that the aggregated revenues will grow to over €3bn in 2014,” continues Gronau. “Moreover, particularly driven by the commitments of investment companies, discount operators will extend their presence in the top 10 in the near future.” One of the latest examples of the
ongoing interest of private equity companies in the fi tness industry in general, and the low-cost segment in particular, is the acquisition of a 55
per cent share in Basic-Fit by 3i Group. Another example from the budget segment is Nord Holding’s investment in Jumpers Fitness in Germany. Altogether, around 30 deals involving fi tness operators have taken place since 2011.
Supplier perspective At the same time, equipment manufacturers were able to benefit from the positive developments among the operators. Indeed, after a substantial drop between 2007 and 2009 due to the economic crisis, aggregated revenues have since recovered and in fact surpassed pre-crisis levels. Globally and in terms of revenues,
the largest operator of commercial fi tness equipment is US-based Life Fitness, with revenues of €520m in 2013, followed by the Italian manufacturer Technogym with more than €420m. Altogether, the seven largest international manufacturers have a market share of 50 per cent.
Future potential Turning to individual market performance, Turkey and Poland have the fastest growing fitness industries, with growth rates of more than 20 per cent. While both countries are still relatively new to the fitness landscape, each seems to
66 Read Health Club Management online at
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provide further growth potential, with a fitness penetration rate of only 6.4 per cent in Poland and 2.2 per cent in Turkey. In comparison, the proportion of the population holding club membership in Sweden and the Netherlands amounts to 16.1 per cent and 16.2 per cent respectively (see Figure 2, p64). “By the end of 2013, 46 million
members exercised in one of the 46,500 clubs in Europe. We’re very confi dent this number will increase signifi cantly in the future,” concludes Herman Rutgers, board member at EuropeActive. “At EuropeActive, our goal is to achieve a total of 80 million members by 2025.” ●
Read it for yourself....
A copy of the report can be purchased via the EuropeActive website:
www.ehfa.eu.com/node/355 Or from sports and leisure
consultancy edelhelfer (
www.edelhelfer.eu) at
http://lei.sr?a=F0B5Q The report costs
€95 for EuropeActive members, or €195 for non-members, plus delivery cost.
July 2014 © Cybertrek 2014
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