PROJECT PROFILES
PROJECT PROFILE PROMOTION
SUPPLIER SHOWCASE We report on recent projects by Pulse Fitness, Wattbike and Les Mills
The partnership with Pulse has grown membership by 646 per cent
Boosting membership Client: Barnsley Premier Leisure Supplier: Pulse Fitness
F
itness Flex, operated by Barnsley Premier Leisure (BPL), began working with Pulse Fitness in 2009. Over
the last five years, Pulse has installed equipment at eight of its 10 sites, and a further £300k installation is now planned for September 2014 at the final two sites: Workshop and Retford Leisure Centres. “Since we began working with
Pulse, we’ve achieved a 646 per cent membership growth across all our sites,” says Steve Roberts, head of business development for BPL. In June 2013, Pulse kitted out
a 75-station gym at Fitness Flex Pontefract and an 80-station gym at Fitness Flex Doncaster. Twelve months on, membership at Pontefract has increased by 45 per cent, while new site Doncaster has achieved an NPS score of 67 per cent. CV equipment, resistance equipment, free weights, plate-loaded machines and ‘light to sound’ functional
rigs were installed across the two projects, amounting to a total investment of £320k. Despite a strong
working relationship
spanning fi ve years, Fitness Flex has not given Pulse preferred supplier status. “It’s our policy to always put equipment contracts out to tender, but Pulse consistently comes out on top,” says Tim Wilson, BPL chief executive. “Our partnership with Pulse adds signifi cant value to our business. In addition to providing competitively priced, quality equipment with extensive warranty support, Pulse also delivers a comprehensive staff training programme, marketing support and a promotion and sales package. It has also advised us on creating effective and effi cient gym fl oor layouts which maximise use of space.” Three Fitness Flex sites – The
Metrodome, Royston Leisure Centre, Hoyland Leisure Centre – will be receiving a £400k Pulse equipment upgrade later this year. “We’re excited about installing the Console 6,” says Wilson. “It will allow our members to experience digital TV and radio while they work out, as well as full internet
80 Read Health Club Management online at
healthclubmanagement.co.uk/digital
browsing with social media access. The console also has personalised workout options via a web-based cloud solution.” In addition to installing fi tness
equipment, Fitness Flex has switched from a key system to the SmartCentre member management system at four of its sites. “Since switching to SmartCentre, membership has increased and there’s been a signifi cant improvement in attrition and retention fi gures,” says Wilson. “At our fl agship site, The Metrodome, retention has increased to 72 per cent.” Fitness Flex has worked with Pulse to
make SmartCentre even more effective than the ‘out of the box’ solution, with several site-specifi c enhancements – particularly to the GP referral module, which has allowed the brand to convert more than 70 per cent of its patients to a fi tness membership. Following this success, two additional sites will have the system installed later this year. The Metrodome was also among the
fi rst to install L-Train, Pulse’s lateral trainer, in 2012. Research carried out by an independent company showed that 82 per cent of members preferred the L-Train to the cross-trainer. Details: www.pulsefi
tness.com
July 2014 © Cybertrek 2014
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