MA
MATRIX P TNESS PON
FIROMOTIROMOTION
An enlightened experience
T
he hospitality market is diverse, fragmented, and highly competitive, with different properties appealing
to a variety of traveller demographics. For example, ‘service select’ options attract the economy traveller, while those who are less price-sensitive prefer full-service or luxury facilities. However, with the recent economic downturn having implications for the leisure market, attention has turned to the business traveller, for whom some degree of travel remains inevitable. The importance of providing home
comforts for those spending a signifi cant amount of time away on business should not be underestimated. According to the 2013 European Business Traveller Well-being Study, “Forty-six per cent said staying with their current exercise regimens was a priority while on the road”; while a recent Spafi nder Wellness 365 consumer survey found that 70 percent of travellers want gyms with cardio and weights. With corporate wellness programmes
becoming part of the ‘norm’, it naturally follows that hotels supporting wellbeing initiatives are likely to fare well in a competitive market. While UK hoteliers have some way to go to compete with their global counterparts – for example, the new EVEN brand by IHG, with best- in-class Athletic Studios and in-room training zones – token treadmills in a room reminiscent of a broom-cupboard
A world of wellbeing
Matrix Fitness supplies fitness equipment to luxury hotels and resorts around the world. Here is a small selection of those properties…
Intuitive operations make it easy for guests to get on the machine and go
are a thing of the past, especially with potential for secondary income from gym memberships.
A full-service partner with complete, competitive solutions Matrix Fitness offers a diverse product portfolio of cardio and strength equipment that embraces emergent trends and creates options for any customer in the hospitality market, regardless of size or budget. Intuitive operations make it easy for guests to get on and go, while the multi-language capability enables them to continue their exercise routines wherever they are. Tech-savvy travellers will also
appreciate the unique app interface –
Brenner’s Park Hotel & Spa – Baden Baden, Germany
available on 7xi cardio products – that integrates workout tracking, social media, and other web resources, plus the innovative mPower console technology, which provides unrivalled entertainment options, plus access to personal coaching and guided workouts. From a facility perspective, high-
quality materials and fi nishes minimise the signs of wear and tear to keep equipment looking newer, for longer, while Matrix Fitness’ unique, automated Asset Management system – available on select cardio products – enables equipment management across properties in order to expedite maintenance and service and maximise machine uptime. In addition to automating maintenance scheduling,
Andaz Maui Hotel at Wailea
The opportunity to
work out while on the move has become an
expectation – Matrix Fitness can help you turn it into an experience for staying guests
JW Marriott – Grand Rapids
46 Read Health Club Management online at
healthclubmanagement.co.uk/digital July 2014 © Cybertrek 2014
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