SGT 101 SMALL GROUP TRAINING ECONOMICS
Case Scenario: Personal Training:
1 client x £45 = £45/hour
Small Group Training: 6 clients x £25 = £150/hour Group Exercise:
30 clients x £0 = £0/hour Exam Question:
Assuming you had six one-hour slots available daily, which offering generates the most direct revenue?
£270 from personal training £0 from traditional group ex classes £900 from small group training
Answer T3
The PT-only model is ubiquitous and widely-recognised to be one for which the revenue ceiling is quickly reached. You can try to charge more to increase revenue, but members and clients have limits to what they can and will pay.
Alternatively, small group training can simultaneously decrease the cost of training for participants and significantly increase the club’s financial yield from the same amount of time and personnel.
That’s why we’ve designed eight T3 (
Train.Track.Transform) 30-minute high intensity sessions which offer for the first time a coherent and systemised roster of small group training programmes to fully service a club’s weekly fitness offering.
These pre-designed workouts are not choreographed and can be delivered by gym instructors, PTs or group exercise instructors, with or without music, on the gym floor or in the studio. With 16-week updates, programme cards and structured workouts for kettlebells, functional circuits, bodyweight training, metabolic conditioning, high-rep resistance work and step training, we’ve created programmes for the next generation of fitness clubs and professionals.
For the full range of T3 programmes and upcoming REPs-accredited training dates, visit
www.fitness-fx.com or call 0870 257 8573 for more information.
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