UK news update Disney drafted in to get kids fit
M3 INDOOR CYCLE M5 ELLIPTICAL AIR RESISTANCE RANGE
The campaign runs for six weeks from 15 July, with activity packs available for schools
Change4Life and Disney have teamed up to launch a new campaign encouraging children to meet the minimum daily recommendation of 60 minutes of moderate to vigorous exercise. The ‘10 Minute Shake Up’ scheme aims to get children to do extra 10-minute bursts of exercise each day, helping the country be active for an extra 100 million minutes this summer. Disney will use its characters, which will
feature alongside recognisable Change4Life animations, to create content for schools across TV, print and online media. There will also be a focus on face-to-face events, with the aim of inspiring children to do
a number of extra activities each day. Disney has conducted research finding that
over three-quarters of mums claimed being active and physically fit should be fun, while over half said they wanted access to more resources to make healthy living easier. “We hope this alliance will be a long-term strategic collaboration, with the aim of getting families eating better and moving more. We at PHE understand that it can be hard for parents to find things to keep the family busy and entertained during the school holidays,” says Public Health England’s Dr Ann Hoskins. Details:
http://lei.sr?a=M5V2q
EU could define obesity as a disability
The European Court of Justice is considering a test case which could oblige employers to treat obesity as a disability, leaving them with a duty to make adjustments to work environments. Denmark has asked the
court to rule on the case of a childminder Karsten Kaltoft, who claims that he was sacked for being too fat. If the ruling deems obesity a disability, employers across the EU could face new obligations to cater for obese employees’ specialist needs. ukactive CEO David Stalker believes legalities
are shrouding the key obesity issue. “Classifying disability for the purpose of workforce and employment tribunals is very complex and can distract from the more fundamental issue
July 2014 © Cybertrek 2014
“Keiser’s equipment met our objectives perfectly. We needed to target specific groups and felt that a timed circuit would be the best way to do this. Keiser’s Air equipment is unique in the marketplace offering pneumatic resistance which is kinder to joints and less intimidating for older and younger members.”
Jacquie Douglas UK employers could find their hands tied by the obesity ruling
that obesity is a lifestyle condition requiring a balanced lifestyle, including regular activity and healthy eating,” he says. “We should really be discussing the best means of delivering this message and the support needed to tackle obesity and other lifestyle conditions.” Details:
http://lei.sr?a=T9Z7w
Business Development Director Aspire Sports & Cultural Trust
Keiser UK Ltd 0845 612 1102
@KeiserUK
www.keiseruk.com
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