This page contains a Flash digital edition of a book.
GERFLOR PROMOTION


Metro Fitness makes right impact with Gerflor


Metro Fitness in Stockport owned by European boxing champion Matthew Hatton and his father, Ray Hatton, installs Gerflor Taraflex™ flooring for gym complex


J


ust off the M60 lies the Merseyway Shopping Centre in Stockport, home to Metro Fitness where they truly believe that you won’t have ever seen a gym quite like it. It was launched as a premium-offer


budget gym in August 2012 and has since then gone from strength to strength, growing their membership year on year. Split over two levels, the fitness club has been laid out in a way that has been designed to provide a large selection of equipment and good amount of floor space. Metro Fitness offers specific workout zones including a women-only area, virtual spin, Vario suspension training, a large freeweight space, functional training area and Power Plate facilities. From the moment you enter, their mission is to make you feel like you really belong there, with professional staff on hand to provide personalised support and guidance along your fitness journey. George Stylianou, Director, Metro Fitness said: “The


growing popularity in functional exercise amongst our members had prompted research into further developing our existing space. I wanted to go with flooring that was highly


durable and that would cope with the volume of use, whilst being relatively forgiving to higher impact exercise. It was therefore no shock that Metro Fitness chose Taraflex™ from Gerflor- the No. 1 preferred indoor sports solution for over 60 years as their preferred floor covering throughout the gym.”


Getting results The atmosphere at Metro Fitness is anything but sterile and detached from you as an individual. They truly want you to feel like you have a place amongst them, which promotes a real sense of belonging. What you personally do as a member is one of their highest priorities, alongside orientation courses intended to make you familiar with the layout of the gym and the safe usage of all their equipment. George Stylianou said:


“This gym has attracted a whole new market, namely those who may have previously considered joining a gym but have been put off by the inflated prices, hidden extra costs and long term commitments. We are also attracting gym members who have become disillusioned with the lack of customer service, cleanliness and general upkeep of both equipment and facilities.” The Metro Fitness ethos is a simple one. They promise a


fresh new approach to exercise and training modules, using their own unique way of working and a whole regime of exercise classes that enable the client to get results. Specifying a flooring product that would cope with the rigorous and arduous battering that most gyms have to endure would


Metro Fitness offers members a fresh new approach to exercise and training modules 58 Read Health Club Management online at healthclubmanagement.co.uk/digital July 2014 © Cybertrek 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92